Tag: marketing


4 of the Most Innovative Marketing Campaigns

What makes fantastic marketing? Emotional connection, relevancy, the “wow factor”. How do you take all of your marketing campaigns and make them pop? The greatest marketing campaigns are those that are memorable. They are the ones that resonate …

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Social Media engagement process basics

Social Media Examiner’s recent study revealed that 83% of marketers claim that social media is important for their business, but they still continue to have a difficult time measuring and attaining the ROI they’d like to be seeing …

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Why Your CMO Doesn’t Like You

A cold shoulder in the hallway, a steely gaze in the weekly meeting: these are the signs that lead many marketers to ask, “Why doesn’t my CMO like me? Marketers might blame it on a clash of personalities …

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E-commerce conversion optimization using psychology

E-commerce conversion optimization is the process of acquiring new customers for business or converting existing prospects into new customers. The importance of customer acquisition varies according to the specific business situation of an organisation. The process is specifically …

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