Tag: Customer Conversions


High-converting landing pages, an ultimate guide to by Oli Gardner

Do you know that persuasive design and psychological triggers are devices to increase conversions? Conversion Centered Design (CCD) is a discipline targeted specifically at designing experiences that achieve a single business goal. It seeks to guide the visitor towards completing that …

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How Inbound Marketing aligns with the new purchase loop

In 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO’s approach to marketing: …

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