Writing content that converts

Marketers spend over a quarter of their marketing budget on content marketing (source: B2B Marketing Insider). According to Custom Content Council 61% of consumers feel better about company that delivers custom content, they are more likely to buy from that company. A lot of SEO experts say that content is the king.

Google Fellow Amit Singhal listed four factors to consider:

  • Provide original content or information, original reporting, research or analysis.
  • Content needs quality control.
  • Content should provide complete and comprehensive coverage of the topic.
  • The content should be something you’d want to share, recommend or bookmark.

That’s why you should be original, write what you think needs to be said about the matter. Then you should support your work – link it to the others. Before you post something – proofread it.

Content converts visitors: 53% of consumers say blogs have impacted purchase decisions and 57% of marketers have acquired new customers via their blogs (source: http://www.brafton.com/infographics/why-content-for-seo).


While there are no hard rules, it’s generally assumed that more content is better. The serpIQ analyzed the top 10 search results for over 20,000 keywords and noticed a pattern. It turns out that 2000 words is the magic number. The higher up you go on the search listings page, the more content each web page contains.

Matt Cutts said: “Try to make a site that is so fantastic you become an authority in your niche”. Running your own blog with your original thoughts will: bring you traffic, get faithful followers, connect with your business niche, engage your existing clients, get fame around the Web.

If you are good at talking about what you are good at and what you enjoy – you should consider guest posting. Guest blogging is a great way to increase brand awareness. This will grow your brand influence and position you as a niche expert.

Benefits of guest blogging:

1. Valid links to your own blog/website.

2. Making friends in your niche.

3. New right visitors.

4. More traffic to your own blog/website.

How others have done it: mini-case study

I would like to present you a personal case study of Bamidele Onibalusi, a professional freelance writer, copywriter, and guest blogger. He decided to write 31 guest blog posts focused on improving search traffic. Of the 31 guest posts that were submitted, 28 were published, which is a great result.



Bamidele Onibalusi: “The result of the challenge was an increase of 100+ daily visitors from search just 10 days after the challenge, and a total increase of around 60,000 visitors from search just 6 months after the challenge. That works out to be around 2,000 visitors per guest post in 6 months from publication, when the highest I’ve ever gotten from any guest post on a big blog is 1,500 visitors; and these days, I get less than 10% of that from most big blogs.” (source: http://blog.hubspot.com/blog/tabid/6307/bid/32543/How-Savvy-Inbound-Marketers-Get-Results-From-Guest-Blogging.aspx)

Karol Pokojowczyk

Karol Pokojowczyk is the CEO and Founder of Colibri.io – an online Growth Hacking Tool. Previously founded 2.0 Web Solutions (Drupal Agency), managed developers and helped number of companies grow online.

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