What SEO is Today

We’ve all heard “SEO is Dead” – while Search Engine Optimization may look completely different than it did even one year ago, I would rather believe that SEO is not just alive, but it is even thriving.

SEO will die only aa soon as search engine dies, so in fact probably never. As long as there are search engines people will figure out how they work in order to get business from them. We can speak about the end of search as we know it, or how content marketing is changing everything, or that the common known SEO will die and we will call the “new” SEO “online marketing” or “web marketing” or something similar sounding. The true is that we will still try to make business out of search engines so SEO will stay alive.

On the other hand, there are many SEO tactics, which for sure can be considered as dead, either because they don’t work anymore, they have never worked, or still work but are in violation of Google’s guidelines.

So the first thing to discus is probably the things not to do with SEO anymore:

• Keyword stuffing and hiding

• Buying mass links

• Duplicating websites on many domains

• Content spinning or even automatic contend

What is SEO now?

SEO is making high quality content easier to find on search engines. ‘Quality content’ means in fact something that helps customers answer questions that lead to purchase or some other business outcome. Google’s algorithm updates during the last period of time were intended to reward good content and punish spam. While you may right now not agree with this but most of Google’s best practices for SEO are really on your side, you just need to learn them.

So find below some SEO tactics which are alive and are quite well:

• On-page optimization

• Link attraction

• Link optimization (internal)

• Everything designed to make your site more accessible to search engines

• Optimizing for engagement and conversions

• Keywords for customer targeting

SEO is about an ongoing effort to improve the performance of your website content to be found by customers using search engines. Can you think of a better time for your useful content to be found than at the moment your customer needs it? That is the biggest value search engine optimization brings to the online marketing mix. As long as people will use search engines in order to find useful information and as long businesses will have content they want customers to see, SEO will be important. So in fact it doesn’t seem that SEO will be ever dead, SEO just changed a little bit the rules and opportunities.

In fact, it’s somehow awesome you don’t need anything else than just great contend. You don’t have to worry that someone will buy a lot of backlinks and will get on higher positions on the favorite search engine of your target group. It has all become more equitable – just produce awesome content and you will be in SEO heaven. Content marketing isn’t something new, it was always available and on top. It’s just a new buzzword picked up by other industries that suddenly found out they could to “do SEO”, but they didn’t want to “do SEO”, so they tried to make it more special.

Content marketing has been alive since SEO has been connected with Google. Now with the arrival of Penguin 2.0, you might be just setting yourself up for a fall – right out of the rankings. SEO isn’t just search engine optimization anymore. It is, as Cutts suggested a little while back, search experience optimization and it covers everything on the website, either directly or relationally.

Find a nice info graphic from Seobook.com  below, which clearly confirms this article:


I guess you may be a Little bit confused about the changes connected with new Penguin so make some  Google Update Checks:

1. Titles and Descriptions – Make sure you don’t have duplicates, ones that are too long or over-optimized tags

2. Anchor Text – Beware of over-optimized and overused keyword anchor text

3. Page Speed – take a page speed tool, check your speed, and make it faster.

4. Outbound Links – Using outbound links, make sure you are not sending out link juice on ad links

5. Content Spam – Just don’t do it.

6. Over-Optimization – Be aware that common type of over-optimization happens in the navigation, the header or footer

Karol Pokojowczyk

Karol Pokojowczyk is the CEO and Founder of Colibri.io – an online Growth Hacking Tool. Previously founded 2.0 Web Solutions (Drupal Agency), managed developers and helped number of companies grow online.

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