Social Strategy – what are you doing wrong?

When you think about developing a social media strategy for your business, you should have no doubt that the devil is in the details. What may seem to be small mistake can handicap the efforts that you’re making, leaving you to appear as a novice. At the beginning you have to get to know the most common mistakes made by business owners on social media sites. After knowing what is wrong, you can take steps to prevent it from occurring with your strategy or fixing it if it already exists.

1. Site Links

Many businesses have really good content on their social media pages, but when it comes to finding a link to their company website, it can be often really hard. You have to ensure that if someone is interested in viewing your site, they can easily find a link to reach it.

2. Retargeting

Retargeting can be a very powerful tactic for social media marketing. Many small business owners forget to take the time to retarget people based on their social media campaigns. It gives you the ability to track leads from around the Web with a post on Facebook or a short and sweet Tweet.

3. Emails

You would like to connect with your customers online, and email is the oldest and easiest way to do it. When a customer receives your email is much more likely that he will share updates across social media channels. This is because email and social media go together hand in hand. When you provide valuable emails (or newsletters) to your customers, they will want to share the information throughout their social networks. But remember that is has to be valuable.

4. YouTube

With ore than 1 billion unique users visit each month, YouTube seems to be one of your best traffic sources. Use this fact and show short videos on your social media page.To be effective, you must create a video that is valuable to your customers, such as “how-to” or other instructional material. The goal for you should be to create a video which is “share-worthy.”

5. Provide New Content

“Content is king.” However, it’s true when this content is valuable to your audience (Yep, again the same thing). The key to this is to ensure that the content will drive user actions. Creating and maintaining a personal blog can be very beneficial. This helps to create a human feel to your company, which can be valuable in encouraging users to interact and engage with your brand.

Networking with people from different circles is an important part of our lives, and the social networking sites available today, make this interaction even easier. Almost everyone uses these sites to obtain various positive outcomes, like staying connected with peers and even online marketing. All these people should also be interested in staying connected with your company

Karol Pokojowczyk

Karol Pokojowczyk is the CEO and Founder of – an online Growth Hacking Tool. Previously founded 2.0 Web Solutions (Drupal Agency), managed developers and helped number of companies grow online.

This entry has 0 replies