Top Internet Marketing BUZZWORDS you will hear in 2015

marketing buzzwords

A buzzword is a word or phrase used to impress, or an expression which is fashionable. It get even funnier when we use it in marketing. Isn’t marketing all about buzz? Well here we go. Check out this new list of top internet marketing buzzwords you will hear in 2015.

1. Native Advertising

Often when people say “native advertising,” what they really mean is “sponsored content”.

2. Newsjacking
Newsjacking is the art or science of injecting your brands ideas into a breaking news story and generating media coverage and social media engagement as a result

3. Customer-centricity
This is essentially the concept that you put you customer at the centre of your brand strategy, activity and analysis.

4. Neuromorphics
The concept involves building &  training computers to think like humans do.

5. Advertainment

advertising is no longer about interrupting what people are interested in, it’s about being what people are interested in.

6. Phablets

a mixture of a smartphone and tablet.

7. Growth hacker

a role that replaces traditional marketing roles in fast-growing businesses.

8. Social learning

an individual’s learning a skill through observation, without necessarily changing their behaviors or on-the-job performance.

9. Alphanista

successful women in powerful positions having it all.

10. Acqui-hire

a blend of acquired and hired.

11. Inventreprenuers

an entrepreneur-inventor hybrid that markets and/or manufactures their own creation.

12. Twinternship

an internship where the student’s mission is to promote the company and its brands using social media such as Twitter and Facebook.

13. Wantrepreneur

someone who hasn’t taken all the steps necessary to take the leap into entrepreneurship.

14. Minergy

someone who uses minimal energy to get the task accomplished.

15. Tri-ti-tasking

doing three things at once.

16. Omnichannel Retailing
“Omnichannel retailing” is the concept of encompassing social media, online, bricks and mortar, and mobile, into one seamless retail experience for the customer.


What are yours? Heard something “interesting” to share? :)

Karol Pokojowczyk

Karol Pokojowczyk is the CEO and Founder of – an online Growth Hacking Tool. Previously founded 2.0 Web Solutions (Drupal Agency), managed developers and helped number of companies grow online.

This entry has 2 replies

  • Matthew Buckley

    Great post, some terms and concepts in here that I haven’t come across yet and will need to keep an eye out for! I’m particularly a fan of Customer-centricity! It’s so important for businesses to succeeed today to solve for their customers first.

    One other term I think is going to get more use in the coming years is ‘pipeline marketing’ replacing ‘lead generation’ as marketers are held increasinly accountable to demonstrate how their efforts have contributed to the sales pipeline, not just the top of the funnel.

  • Charles Lapointe

    Awesome content. There’s lots of words on there that I didn’t even know existed. I think we’re definitely moving towards a “consumer-centricity” type of world. Consumer acquisition is getting harder and harder, so it is better to make sure our costumers are satisfied, if not amazed & delighted in the end.