A buzzword is a word or phrase used to impress, or an expression which is fashionable. It get even funnier when we use it in marketing. Isn’t marketing all about buzz? Well here we go. Check out this new list of top internet marketing buzzwords you will hear in 2015.
1. Native Advertising
Often when people say “native advertising,” what they really mean is “sponsored content”.
2. Newsjacking
Newsjacking is the art or science of injecting your brands ideas into a breaking news story and generating media coverage and social media engagement as a result
3. Customer-centricity
This is essentially the concept that you put you customer at the centre of your brand strategy, activity and analysis.
4. Neuromorphics
The concept involves building & training computers to think like humans do.
5. Advertainment
advertising is no longer about interrupting what people are interested in, it’s about being what people are interested in.
6. Phablets
a mixture of a smartphone and tablet.
7. Growth hacker
a role that replaces traditional marketing roles in fast-growing businesses.
8. Social learning
an individual’s learning a skill through observation, without necessarily changing their behaviors or on-the-job performance.
9. Alphanista
successful women in powerful positions having it all.
10. Acqui-hire
a blend of acquired and hired.
11. Inventreprenuers
an entrepreneur-inventor hybrid that markets and/or manufactures their own creation.
12. Twinternship
an internship where the student’s mission is to promote the company and its brands using social media such as Twitter and Facebook.
13. Wantrepreneur
someone who hasn’t taken all the steps necessary to take the leap into entrepreneurship.
14. Minergy
someone who uses minimal energy to get the task accomplished.
15. Tri-ti-tasking
doing three things at once.
16. Omnichannel Retailing
“Omnichannel retailing” is the concept of encompassing social media, online, bricks and mortar, and mobile, into one seamless retail experience for the customer.
What are yours? Heard something “interesting” to share? 
