Matt Cutts – you can call him “the leader of the SEO world”
Matt wears colorful t-shirts, polos, runs ultra marathons and is a genuinely nice guy. A few times a week he posts a new YouTube video on the Google Webmaster Help YouTube Channel. He has amassed almost 18 hours of video spread over nearly 500 videos.
Find below 5 of the best of Matt Cutts videos.
Is WordPress or Blogger better for SEO?
This is the perfect video for most small businesses to start with. When you’re launching your online presence, there are many different services that offer a platform to manage your website/blog.
How would a non-optimized site outrank a site that has done search engine optimization?
In this video, Matt explains how a non-optimized site can rank better than sites that’ve spent time optimizing. Tip: It isn’t all about meta tags.
Qualities of a good site.
When building or reworking your website, this video provides a great checklist of what to do. Hint: Think about the user’s experience.
What are the top 3-5 search engine optimization areas where webmasters make the most mistakes?
Parents always suggest that you learn from your mistakes. What if Matt Cutts was your dad, told you everyone else’s mistakes, and you could just learn from those? Tip: If you’re doing your own SEO work, or hiring a consultant to do it for you, these would be perfect things to AVOID.
What should we expect in the next few months in terms of SEO from Google?
It’s rare that you get to peek into “The Google Crystal Ball,” but Matt gives you a look into the future with this video. Hint: Watch out spammers!