Page titles are one of the most powerful on-site search engine ranking factors that you have control over but website owners often neglect them. Most web browsers will display the web page title at the top of the browser window and/or in the browser tab. The page title is an important component of a search engine friendly Web page because it can tell search engines what the page is about.
Do you really need it?
Properly written title tags are critical to your SEO strategy. Title tags are also part of what makes people decide whether to visit your site when it shows up in the search results. The title tag should contain important keywords to help the search engine determine what the page is about.
It’s worth to remember that Google primarily uses the tag, if one exists, to display the hyperlinked headlines users’ see in the search engine results pages.
How to write optimized title tags? Here’s 6 points to keep in mind:
1. Title tags should be a maximum of 65 characters long, including spaces.
2. The most important keywords need to be first in your title tag.
3. Don’t use commas, underscores, dashes or any other punctuation for keyword separation – use pipes | instead.
4. Keep your important phrases short and simple. It doesn’t have to be a sentence.
5. Title tags must be different for every page. Don’t duplicate it.
6. Make it relevant, it should describe content on the page.