B2B Marketing – some facts and numbers

First of all look at some statistics generated from Mind-Blowing Statistics Every Marketer Should Know at HubSpot:

  1. 78% of Internet users conduct to do online product research
  2. Email usage (web based) has dropped 59% among 12-17 year olds in the past years
  3. Much over 200 Million Americans are registered on the FTC’s “Do Not Call” list.
  4. 91% of email users have unsubscribed from a company email they previously opted-in to
  5. 84% of 25-34 year-olds have left a favorite website because of ads
  6. 57% of businesses have acquired a customer through their blog
  7. 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook
  8. Companies that blog get over 55% more web traffic
  9. Inbound marketing costs 62% less per lead than traditional, outbound marketing

And the numbers are constantly growing. So change isn’t coming to B2B Marketing, it’s already very well established…we see the increasing level of discussions on how traditional marketing changed into content marketing and employing social business strategy.

Now the topic of conversation in B2B Marketing is changing itself: the big need to transform our organizations to be more customer-centric, to required to meet demanding customer needs. The Expanding Role of B2B Marketing seems to appear everywhere. Please find some numbers below:

  1. 95% of B2B enterprise marketers use content marketing
  2. B2B enterprise marketers use videos the most, whereas their B2B peers overall use social media (other than blogs) the most (87%)
  3. B2B enterprise marketers use an average of four social media platforms
  4. Brand awareness is the top goal for B2B enterprise marketers
  5. B2B enterprise marketers most often use website traffic to measure content marketing success
  6. Producing the kind of content that engages is the biggest challenge for B2B enterprise marketers

You can read more in the Contend Marketing Institude Study

Most marketers recognize that in the digital age content, more than ever, is the connecting thread that brings them together with their customers and prospects. Are you?

Karol Pokojowczyk

Karol Pokojowczyk is the CEO and Founder of Colibri.io – an online Growth Hacking Tool. Previously founded 2.0 Web Solutions (Drupal Agency), managed developers and helped number of companies grow online.

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