Customer Acquisition strategy for Startups and early stage companies

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Customer Acquisition strategy – The Personas, Extravertics, Selling on Social Media and Networking.

Nobody said Customer Acquisition strategy is to be easy. You’ve taken the leap and set up social business accounts, maybe even on Reddit, HackerNews, Inbound.org, GrowthHackers.com and other niche channels to create brand awareness, encourage engagement and stir up conversation about your products and services. This is hardly breaking news, rather just a good start of Customer Acquisition.

There’s a lot of guides how to become a Social Media Ninja, a SEO Guru, Growth Hacker, etc. You probably read those and noticed that’s often just a mumbo jumbo, sadly. We tend to forget that Social Media are a lot like real life social networking.

 

Use a Real Life as the best example:

 

1. Don’t be Self-Centered. No one will ever love you

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It’s just awkward. Your app is great, for sure. But don’t make everything you post about you or your company. You need to tailor your posts and content to your visitors. People come to Facebook and other Social Media networks to have fun (although if recent news show that we are starting to prefer informational posts), upload pictures and connect with family and friends. So fit your business into that experience.

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HINT: Simply Measured is an awesome tool which will help you choose the best influencers to follow, understand who they are and help you target the right content.

 

2. Imagine Personas!

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It’s easy to get around on a party when you’re extraverted. Good news is that on Social Media everybody is extraverted.
There is an interesting game: before joining a party think of characteristic condition – like “talk to everybody who wears red”. Do you have a buyer Persona or a target customer/follower identified? If you don’t, get on that ASAP. If you do, that’s great! Keep that person in mind every time you post or tweet. What would he or she be interested in?

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HINT: Need help creating Personas? You can grab all required knowledge from this free PDF guide from DigitalMarketing.nl here.

 

3. Stop With That Selling

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Don’t try to sell on social networks. It’s a poor idea. Your readers didn’t log onto Facebook or Twitter to be bombarded with sales or marketing messages. Just get closer, feel the blues. Focus on building relationships by providing helpful information and valuable tips.

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HINT: Are you tired of looking for places where you can share, engage, help? Colibri’s Growth Ideas will show you the exact discussions where you should inject. And, as a result, you will gain visibility.

 

4. Don’t Forget Who You are “Talking” to

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Facebook may allow you to post updates to your friends only, but Twitter lets your tweets be read by everyone. So always be aware that while you may be posting with specific Personas in mind, everyone else can read your message, too. You don’t have to be shy, it’s not the best strategy for Social Media.

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HINT: Use MentionMapp to find who does what on Twitter.

 

5. Get your Foot in the Door!

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A 2010 study conducted by Microsoft found that 70% of surveyed companies say they had rejected potential employees based on the content they found online.

And a 2011 survey by Kaplan Test Prep found 24% of responding colleges had gone to applicants’ social networking profiles to learn more about them, up from 10% in 2008.

In short, you could create legitimate relationships on Social Media that might lead to a “foot in the door” you otherwise wouldn’t have or a new customer who wouldn’t have found you otherwise. Or it could do the opposite if someone doesn’t appreciate the messages you are posting.

 

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So don’t ignore new friends and don’t ignore your online persona because people are looking for it, reading it and judging you by it!
Karol Pokojowczyk
karolpokojowczyk

Karol Pokojowczyk is the CEO and Founder of Colibri.io – an online Growth Hacking Tool. Previously founded 2.0 Web Solutions (Drupal Agency), managed developers and helped number of companies grow online.


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