Customer Acquisition strategy – The Personas, Extravertics, Selling on Social Media and Networking.
Nobody said Customer Acquisition strategy is to be easy. You’ve taken the leap and set up social business accounts, maybe even on Reddit, HackerNews, Inbound.org, GrowthHackers.com and other niche channels to create brand awareness, encourage engagement and stir up conversation about your products and services. This is hardly breaking news, rather just a good start of Customer Acquisition.
There’s a lot of guides how to become a Social Media Ninja, a SEO Guru, Growth Hacker, etc. You probably read those and noticed that’s often just a mumbo jumbo, sadly. We tend to forget that Social Media are a lot like real life social networking.
Use a Real Life as the best example:
1. Don’t be Self-Centered. No one will ever love you
It’s just awkward. Your app is great, for sure. But don’t make everything you post about you or your company. You need to tailor your posts and content to your visitors. People come to Facebook and other Social Media networks to have fun (although if recent news show that we are starting to prefer informational posts), upload pictures and connect with family and friends. So fit your business into that experience.
HINT: Simply Measured is an awesome tool which will help you choose the best influencers to follow, understand who they are and help you target the right content.
2. Imagine Personas!
HINT: Need help creating Personas? You can grab all required knowledge from this free PDF guide from DigitalMarketing.nl here.
3. Stop With That Selling
HINT: Are you tired of looking for places where you can share, engage, help? Colibri’s Growth Ideas will show you the exact discussions where you should inject. And, as a result, you will gain visibility.
4. Don’t Forget Who You are “Talking” to
5. Get your Foot in the Door!
A 2010 study conducted by Microsoft found that 70% of surveyed companies say they had rejected potential employees based on the content they found online.
And a 2011 survey by Kaplan Test Prep found 24% of responding colleges had gone to applicants’ social networking profiles to learn more about them, up from 10% in 2008.