Relevancy of creating effective meta descriptions

It is important for the prospect visitor when looking at the search engine result page – this tag is often displayed there and helps you to distinguish your site from the others in the list. The meta description tag helps SEO optimization of your page.

Why meta description is important?

Meta descriptions do not directly contribute in to search engine rankings but they play a significant role in a page’s SEO. Writing relevant meta descriptions is the way to increase your site’s click-through-rate from search engines, as they are often used as the description of your page when it appears in search results. Search engines use description to describe your page in their results – the first impression counts!


How to write meta description?

keep in mind the following tips:

1. Be unique. duplicated content can certainly hurt your page. Write a completely unique description based on the content on every page, not what the entire website has to offer.

2. Keep descriptions between 150 and 160 characters. According to search engines generally truncate snippets longer than 160 characters (source:

3. Compel and inform. An ideal meta description should read as a brief, engaging sentence. It’s meant to grab a searcher’s attention.

4. Don’t forget about them. Meta descriptions tend to land on the “nice-to-have” list when preparing a site for launch – but adding them isn’t time or effort consuming.


Here’s a list of 33 great meta descriptions made by Econsultancy:

You can use Colibri to get effective meta description. Colibri will capture the best opportunities and suggest improvements.

Karol Pokojowczyk

Karol Pokojowczyk is the CEO and Founder of – an online Growth Hacking Tool. Previously founded 2.0 Web Solutions (Drupal Agency), managed developers and helped number of companies grow online.

This entry has 1 replies

  • Nikolay Stoyanov

    Nice post Karol. Do you think that meta description can set up a good foundation for your article so, even if a visitor doesn’t like content itself, he will continue reading based on that initial impulse?