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Nothing comes from a poorly matched client-agency relationship except a whole lot of wasted time, pent up frustration, and a laundry list of lessons learned. Most agencies get fired because they shouldn’t have paired up with a client …
READ MOREBrand loyalty is when a person buys products from the same manufacturer over and over again and repeatedly rather than from other suppliers However, brand loyalty is more than just simple repurchasing. Customers may buy a brand due …
READ MOREDo you know that persuasive design and psychological triggers are devices to increase conversions? Conversion Centered Design (CCD) is a discipline targeted specifically at designing experiences that achieve a single business goal. It seeks to guide the visitor towards completing that …
READ MOREOne of the simplest ways to make your Web site more accessible is to use an alt attribute in your image tags. The ALT attribute is designed to be an alternative text description for images. ALT text displays …
READ MOREOk, you might think right now “Oh no, another article about Inbound Marketing and Conversions”. …and you are somehow right, but Inbound Marketing is nowadays just to important not to write about it. This article is a little …
READ MOREOver the last couple of years we have been witnessing some significant changes in decision-making process among both consumers and customers. Both revolution in terms of technology and evolution in terms of consumer behaviour have pushed marketers towards online …
READ MOREAre you thinking about getting more leads with Content Marketing? You should! Take a look below for more insight into how to start with Content Marketing Strategy. Content Marketing Strategy Checklist 1. Be clear about why you want …
READ MOREHave you ever bought a small business SEO package and several months later felt it cost too much and delivered too little? This happens because of a mismatch of expectations. Once upon a time (as in 4 years ago), …
READ MOREIn 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO’s approach to marketing: …
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It’s 2015. Twitter has changed. Having fake followers on Twitter is just a bad bad thing. Not only it doesn’t give anything, it actually hurts your business. Why? Twitter’s no.1 ranking factor is the engagement rate. Having fake followers will …
READ MORENobody likes that feeling. You know, the one where it’s time to write a blog post but you have no idea what to talk about and no clue where to begin looking? Especially if you are a new …
READ MOREAccording to the latest research from IDC, the amount of information we are all creating and sharing has grown 9 times in the last 5 years. The latest research from the Content Marketing Institute showed us that everyone …
READ MORESEO (Search Engine Optimisation) is becoming crucial to ensure that your website is easily found, so today we’ve provided our Top SEO Wins to help you get the best search results for your website. Rand Fishkin, CEO, SEOmoz I think our biggest …
READ MOREToma is a company in the construction and architecture market that has been serving mainly wholesale customers for more than 20 years. For the past two years, we have focused on expanding distribution channels for e-commerce, and we …
READ MOREHeading tags are used to differentiate the heading of a page from the rest of the content. The most important heading tag is the h1 tag and least important is the h6 tag. The heading structure is useful …
READ MOREGo Big or Go Home! Small businesses, startups and early stage companies tend to have limited resources. So, the classic small business response is to go from project to project and emergency to emergency boasting about being nimble …
READ MOREThe bounce rate represents the percentage of your visitors who enter the site and left the site rather than continue viewing other pages within the same site. Essentially, people are finding your website,but they only bounce right back …
READ MOREIn February 2011, Google rolled out Panda – a new algorithm that was aimed at moving high-quality websites up in the search results. After this update, pages with low quality not only affected their own rank but also …
READ MOREGoogle+ focuses on sharing within subsets with your groups – called Circles. Circles are groups of people – family, friends, co-workers etc. You can also view, manage and edit multimedia in special section – the photo tab. Variable …
READ MOREProbably you have heard already terms and phrases like “back to the basics”, “old school”, or “traditional PR” associated with a press release. That brings the question if press releases are still useful and needed. Companies are telling …
READ MOREIn short Google doesn’t use the meta keywords, but other search engines do. Filling in a few of your focus keywords certainly isn’t going to hurt anything, and if they’re pulled by some of the smaller search engines …
READ MORENowadays all the online businesses compete to reach top positions in search engines and top positions are usually equal to the huge number of visitors. A main part of these visitors could be converted into customers, hence generate …
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Understanding Conversion Rate Optimization (CRO) basics Conversion rate is, in general, the ratio of the number of transactions to total traffic. The most popular way to calculate it is: unique buyers/unique visitors. There are various types of conversions, …
READ MOREQuora’s core value proposition is a trustworthy place to exchange knowledge. It’s an interactive forum with about 2 million users – it offers unique opportunities to engage with your audience. It’s a system customized to gathering information you …
READ MOREColibri IO is a set of Inbound Marketing Tools recommended by world’s #1 marketing professionals and serial growth hackers to improve your brand visibility on social media and your rankings in Search Engines. Below you can find what experts say about …
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