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In today’s age of ubiquitous connectivity, many small businesses have implemented a variety of online marketing efforts to attract new customers and increase overall sales. Unfortunately, results can vary significantly because tools are only as good as the …
READ MORE2015 is definitely a year of new opportunities. It doesn’t matter if you are selling your services online, developing e-commerce, or advising. It doesn’t matter if you are freelancer, a start-up, an SAAS seller, or if you are …
READ MOREIn February 2011, Google rolled out Panda – a new algorithm that was aimed at moving high-quality websites up in the search results. After this update, pages with low quality not only affected their own rank but also …
READ MORECustomer Acquisition strategy – The Personas, Extravertics, Selling on Social Media and Networking. Nobody said Customer Acquisition strategy is to be easy. You’ve taken the leap and set up social business accounts, maybe even on Reddit, HackerNews, Inbound.org, GrowthHackers.com and other …
READ MOREStop pushing your message out and start pulling your customers in Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller …
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Trevor Hatfield, CEO of Inturact: Since we started using Inbound Marketing at Inturact we have seen success throughout the journey. But we have also made our share of mistakes. The great thing about inbound marketing is that it truly …
READ MOREB2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly simple, yet very effective. Today, we highlight eight B2B sales …
READ MOREWhile starting up a business or already having one, one of the most important parts of marketing strategy is being seen on the web, so your customers or potential influencer could find you. In that case, it is …
READ MOREIn fact, 60 per cent of companies with a blog have acquired a customer through this channel, and companies that blog get 97 per cent more inbound links. It is quite easy to create a blog, which is …
READ MOREAll through 2012, the impact of social media on organic search rankings was observed to be on the rise. In formulating SEO strategies to ensure higher placement of websites on the search engine results page, social media has …
READ MORESocial Media Examiner’s recent study revealed that 83% of marketers claim that social media is important for their business, but they still continue to have a difficult time measuring and attaining the ROI they’d like to be seeing …
READ MOREPinterest is a social bookmarking site where users collect and share photos of their favorite events, interests and hobbies. It’s a perfect place for many online businesses. If your brand is offering visually stimulating products, you are already …
READ MOREDuring my first weeks of growth hacking I’ve come across a few different tools that have helped e a lot. In this blog post I will share with you my favorite tools. Google Analytics Good ol’ Google Analytics. I …
READ MOREWe’ve all heard “SEO is Dead” – while Search Engine Optimization may look completely different than it did even one year ago, I would rather believe that SEO is not just alive, but it is even thriving. SEO …
READ MOREAre you already developing your business with content marketing? Probably yes, but are you also creating corporate assets with it? It requires thinking beyond a specific piece of content or sale to building owned media entities. In order words, …
READ MOREPage titles are one of the most powerful on-site search engine ranking factors that you have control over but website owners often neglect them. Most web browsers will display the web page title at the top of the …
READ MOREOk, you might think right now “Oh no, another article about Inbound Marketing and Conversions”. …and you are somehow right, but Inbound Marketing is nowadays just to important not to write about it. This article is a little …
READ MOREAre you thinking about how to start content marketing? You should! Take a look below for more insight into how to start. How to start content marketing 1. Be clear about why you want to write a blog …
READ MOREHeading tags are used to differentiate the heading of a page from the rest of the content. The most important heading tag is the h1 tag and least important is the h6 tag. The heading structure is useful …
READ MOREOver the last couple of years we have been witnessing some significant changes in decision-making process among both consumers and customers. Both revolution in terms of technology and evolution in terms of consumer behaviour have pushed marketers towards online …
READ MOREFirst of all look at some statistics generated from Mind-Blowing Statistics Every Marketer Should Know at HubSpot: 78% of Internet users conduct to do online product research Email usage (web based) has dropped 59% among 12-17 year olds in the …
READ MOREThere is a wide range of channels that can be used in order to attract traffic, gain leads and conversions and – eventually – grow. They vary, however, from a traditional, well-known marketing tools. Here is a short overview of …
READ MOREYou hear his all the time. “Our competitor, X, is doing Y, we should do that too” or “X is market leader and they have Y, we need to have Y“. There are 2 key things wrong with …
READ MOREOne of the simplest ways to make your Web site more accessible is to use an alt attribute in your image tags. The ALT attribute is designed to be an alternative text description for images. ALT text displays …
READ MORE96% of unhappy customers don’t complain; however, 91% of those will simply leave and not come back. A dissatisfied customer (between 9 and 15 people) will tell about their experience – according to White House Office of Consumer Affairs. …
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