Optimizing page loading time in scope of SEO and user experience

Page speed is a critical component in the digital user experience, and it is hugely important in our content-driven world. Page loading time is becoming a more important factor when it comes to search engine rankings. People expect a fast user experience online, and when they don’t get it, they often run away.

Does Page speed really matter?

Yes. Here’s why:

  • Because no one likes waiting or has that kind of time and patience.
  • Users today are used to fast download (thanks to broadband), so spending too much time on page downloads puts them off.
  • It helps in conversions.
  • Sites that are not optimized lead to a higher bounce-rate and lower conversion-rate.
  • Page Speed can actually impact your Quality Score. Google considers Page Speed to be a key component of the landing page experience.

Page Speed is an important ranking factor. It’s part of Google’s ranking algorithm. Having a better-optimized page will help deliver better rankings.

The Information you need to improve your page speed

Here’s 5 things you can do to improve your page loading time:

  1. Compress your content – the task of compressing your website content can have a huge impact on reducing load times.
  2. Cache your Web pages – when you cache your page, it saves a static version of it to be presented to the user instead of recreating it every time it’s requested.
  3. Place JavaScript and CSS in external files – it’s a best practice to place your CSS and JavaScript in external files.
  4. Optimize your images – changing images to a different file format can dramatically decrease the file size.
  5. Put stylesheet references at the top – moving your stylesheet references to the <head> of your HTML document helps your pages feel like it is loading faster because doing so allows your pages to render the styles progressively.

This article is a part of #colibri knowledgebase. Colibri will check your page loading time automatically and suggest ways to improve it.

Karol Pokojowczyk

Karol Pokojowczyk is the CEO and Founder of Colibri.io – an online Growth Hacking Tool. Previously founded 2.0 Web Solutions (Drupal Agency), managed developers and helped number of companies grow online.

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