Link building tactics for your blog

If you are running any online business, you will probably have a blog as you already know that this is really important to gain traffic to your site. You’ve got a little digital place called blog that you wish more people would visit. And of course nothing comes from nothing, so you have to choose some tactics in order to get more traffic and finally more conversations.

I guess that paid advertising and social media are a huge part of your strategy, but be also aware that appearing in search engines for a wide selection of keywords will be the big key to your blog traffic. As a new blog or one which is not yet so recognizable, it will be quite hard to be quoted on high authority sites, but sooner or later, you will get there with a few good link building tactics. So the things you need are high quality backlinks from other pages and… well to be honest, this is not so easy. Of course, you want to be found on search engines – so you need quality content containing the keywords your target audience search with. You need of course also links from other quality, relevant sites.

The next thing is that you want to be found on large social websites like Facebook and Twitter and also on smaller ones which are visited by your target group.

The first thing you have to remember is that your content must be worth mentioning. But being found is unfortunately not enough. Once you have been found, you have to convince your visitors of the high value of your site and posts.

As I mentioned earlier, high quality link building is not easy but it is possible, and with our link building tactics much more easier:

1. Search for partner websites

Quite many blogs have ‘useful links’ or ‘useful resources’ sub pages. You can find their partner websites which are being somehow promoted. These types of backlinks will not give you an in ground-breaking link building wins they could if you prospect correctly, provide a link that will not just give you an SEO boost, but actually generate traffic to your site as well. First of all, do not classify this links as spamming or low quality, I must agree that these aren’t the strongest backlinks you can get but they are not useless.

So how to find the partner websites? First of all search @ google – just type in the most important keywords for your business and then search for results. You can download the results as CSV by using ‘Scrape Similar’ plug-in for ChromeOf course, you will have to remove some not important pages but if you download the best 100 positions, I’m sure that you will get at least about 20 really good pages (for every keyword of course).

Then you have to start building a few relationships with webmasters that may turn out to be very useful. Of course, it won’t be easy to establish a great cooperation with the editor of the most known blogs on earth but smaller websites are also useful. And remember that the people on the other site can also be in the same position that you are in, they are also hoping to get more visitors to their page. Ok, the next obvious thing after getting some backlinks on other blogs is to measure how effective they are in case of for example SEO.

Here, you can use Colibri as it tracks all your backlinks and provides you with the Ahrefs rating for them. Ahrefs Rank measures the impact of all backlinks with different link juice to a given page so in fact, it shows you how important a backlink is for your page.

2. Get links from your targets

This is quite easy – the better the content is, the more people will share it. Good content takes time and requires some clarity from your site. But on the other hand, you can choose to put in that time and work to create great content and build a recognizable and great brand. Or you can choose to go the easy way and write poor content – but this will get you nowhere. So in fact, you don’t have a choice. Also here, Colibri can help you quite a lot. Of course, you cannot be an expert in everything so even if you don’t want, you will have to get some inspirations from other sites and other articles.

Simply as it is: You can add your partner website (or some other recognizable pages about the same topic you are writing) as a competitor on Colibri. The system automatically checks the best results for all your keywords – but on the page of other great pages. Colibri also provides you with the direct URL to the article which has the highest position for a single keyword. At this point, you can get some really great topics as well as read some good content (those articles would not be so high on search engines if the content is poor- right?)

3. Guest Blogging

How do you get the easiest way links in a post-penguin world? The answer seems to be, exclusively, guest posting. But be aware not to spend time on writing and then on posting it anywhere. If I see a website but there are no comments from readers and minimal social shares, then I would generally ignore this site. You must have some let’s call it site criteria in order to decide which articles are interesting and worth mentioning. Here you got some proposals:

  • PR of at least 2
  • The blog must be English speaking and related to your product or blog subject
  • There must be some form of interaction on the blog posts
  • The blog should have social shares on recent articles
  • There should be new content posted within two weeks

Of course, you don’t always have the time to write everything by yourself as there are many freelancers to help you. You can do some outsourcing menial research tasks through oDesk in order to save time and increase overall productivity. In Odesk, you can find a lot of talented people specializing in different tasks among others article writing. You have the possibility to specify your job description and requirements – the more precisely you will do it, the better.

4. Sponsored posts and paid Tweets

Sponsored posts are viewed by some people as a legitimate advertising method, while others believe that they can be somewhat misleading, and they can compromise a website. Some bloggers may make sponsored posting a very profitable venture, monetizing their blogs regularly. Others may use it to create a small supplemental income which helps to pay them for the needed servers. Anyway, you should find many pages which are willing to cooperate with you; it all depends on the price and as a result on the popularity of a webpage. Although some people do classify this type of marketing as unuseful, it can be an effective way of driving traffic to your website and encouraging links back to your content. You should not give this idea up without trying. You just have to measure the results and then divide them to the cost.

Colibri- Growth hacking and SEO toolis a great tool to help you here, as you can measure your traffic and your conversions from this sponsored source and decide if you want to go on with this kind of marketing activity. In my opinion, a sponsored post can defiantly drive traffic into your site and convert it finally into sales. Remember that if I ever pay for a sponsored post, it can be somehow risky. I would recommend you to make sure that any links back to your site is marked as ‘no followed’ because it’s not worth the risk of having a Google penalty imposed. You can also check with Colibri’s backlink function if it is a “no followed”.

The same appears basically to post on Social Media (you pay someone to tweet something from their twitter account). Again, there are some people who say how wrong this is and that they would never do this and so on, but you can get sometimes get more visits from sponsored adds than you would get with a banner ad on a well-known blog, so it is up to you if you are willing to try it. A quite good place is BuySellAds.com where you can search for Twitter users that sell tweets within your niche.

Karol Pokojowczyk
karolpokojowczyk

Karol Pokojowczyk is the CEO and Founder of Colibri.io – an online Growth Hacking Tool. Previously founded 2.0 Web Solutions (Drupal Agency), managed developers and helped number of companies grow online.


This entry has 1 replies

  • http://abeontech.com/blog/ Adam Davies

    Just a note: oDesk is now Upwork…. good article.