Nowadays all the online businesses compete to reach top positions in search engines and top positions are usually equal to the huge number of visitors.
A main part of these visitors could be converted into customers, hence generate profits.
To get started it is very important to choose the right keywords, the keywords that people search for and generate traffic.
There are 3 tools that can help you.
1. Google Keywords Tool
2. Google Traffic Estimator
3. Google Insights for Search
Once you select the right keywords for you business it is extremely important to start tracking your website position on these keywords and make notes about all your activities from day one.