Brand loyalty is when a person buys products from the same manufacturer over and over again and repeatedly rather than from other suppliers
However, brand loyalty is more than just simple repurchasing. Customers may buy a brand due to situational constraints or out of convenience. The last thing is very important as it can bring you more customers as you can count on recomendation. Nearly everyone is somehow loyal to a brand, for example, I’m a loyal I Phone user, some other may drive only BMW and people can be loyal to tools or internet providers
So how to increase brand loyality and make sure that your customer will return? Please find below some tips and advices.
1. Study your customers
This is so simple! You can’t know what customer’s need if you don’t know what they are. Knowing what your audience needs will help to streamline your writing and keep it relevant. Next time you reach out to the customer, ask yourself this: What’s in it for them?
2. Use what you know about your customers
The features of your product or service must tell them exactly what you are going to do to help to achieve their goals. Some might present the argument that the astute consumer can often surmise how helpful the product will be for them simply by reading the website. While this is true, one should always keep in mind the ultimate goal: increasing brand loyalty- to your product of course. Your customers have to see they resolution to their problem in your product. If they see it, they will buy it, if not- why should they?
3. Choose the right language
Don’t say “We specialize in providing A, B, and C, and these are the awards we have won for what we do in the last year,” try “We can help you with your problem because we specialize in A, B, and C. We can show you our awards which prove that we have the resolution for your problem. We can provide you also with other customer stories, which had the same problem as you have”
4. Be the only brand that can solve their problem
… or at least let them think that you are the only brand that can help them and that this service exactly like they want. This adds an extra layer of depth to the services you offer, and makes you stand out in a field of competitors.
5. Listen to your customers
It is really important to truly understand what’s driving your customers’ actions. For example, what is the real reason they are contacting you with queries? Why did they choose your product? Are they happy with your offer and will they come back? Understanding the customer’s emotional status and understanding how you can provide a good service that creates an emotional connection with their personal circumstances is critical.
6. Keep your customers informed
Don’t change anything without informing them. You are not your customers and the fact that you like something doesn’t need to be something that your customers like. It is extremely important to actively communicate with customers and help them. It’s important that online information should be updated frequently to meet customer expectations. You can write your customers also from time to time an email- but not only your weekly newsletter, but a real, personalized email. If they can’t find the information on the website or in your email, they will either make choices without the information or find out through different methods – all of which could potentially have a negative impact on your business.