Do you know that persuasive design and psychological triggers are devices to increase conversions?
Conversion Centered Design (CCD) is a discipline targeted specifically at designing experiences that achieve a single business goal. It seeks to guide the visitor towards completing that one specific action, using persuasive design and psychological triggers as devices to increase conversions.
Landing pages sit at the heart of CCD. A landing page being a standalone page that uses congruent design – working toward a single collective purpose – to usher your visitors toward the finish line, be it the collection of personal data or educating them about your product/service before passing the baton to the next phase of your conversion funnel.
Typically used for promotion based marketing, the landing page takes an interested party — who clicked on an email link, display banner or paid search ad — and convince them to convert right here and now, as opposed to the self-guided exploration facilitated on a full website.
The effectiveness of a landing page compared to a homepage, uses the principle of ‘less is more’ which can be illustrated by comparing the number of links (leaks) on each type of page. As we’ll see below. Less links being the optimal scenario for a high converting page.
Oli Gardner, Co-Founder & Creative Director at Unbounce, explains in this PDF the seven principles of Conversion Centered Design and shows how to increase your conversions enormously by the correct landing page. Armed with a comprehensive understanding, you can now start tweaking and testing your page for maximum conversions.