Do meta keywords still matter?

In short Google doesn’t use the meta keywords, but other search engines do. Filling in a few of your focus keywords certainly isn’t going to hurt anything, and if they’re pulled by some of the smaller search engines and some social networks they might even do you some good.

The meta tags are a part of the HTML code of your web page. Search engines read them but do not display as a part of your web page content. Meta description include a concise summary of the web page content and your keywords.

As a general rule, you should aim to fill up the following character limits within each of your meta tags:

  • Page title – 70 characters
  • Meta description – 160 characters
  • Meta keywords – No more than 10 keyword phrases

Include keywords if you want, but don’t spend too much time on it because recommendations are mixed. Adding content to this area won’t help to earn your website higher rankings in the SERPs.

Karol Pokojowczyk

Karol Pokojowczyk is the CEO and Founder of – an online Growth Hacking Tool. Previously founded 2.0 Web Solutions (Drupal Agency), managed developers and helped number of companies grow online.

This entry has 2 replies

  • Matej Heder

    It could be argued that the down-side of this is that you give your competitors a list of keywords you want to rank for, when they analyze your website.

  • Mark_Munroe

    Bing (which also powers Yahoo) does not use meta keywords. I wouldn’t put any time into meta keywords anymore.