The bounce rate represents the percentage of your visitors who enter the site and left the site rather than continue viewing other pages within the same site. Essentially, people are finding your website,but they only bounce right back off.
Each page on your site will have a special bounce rate and also an exit rate. The problem is just that when people bounce, they enter through a page and leave through the same page without having visited any other pages. Let us take an example to make it more clear: A person finds your site’s , looks around a few seconds, but clicks away; that’s a bounce. But if someone finds your homepage, clicks on your “About Us” page, and then clicks back to your homepage before exiting, that’s not a bounce, this is just an exit.
To show you how important bounce rate is in terms of revenue, let’s take another example: two websites selling the same thing. They get also the same number of visitors and have nearly the same conversion rate. The only difference is the bounce rate.Normally a bounce rate should be between 50 and 60 percent, so lets say the first one has 60 percent the second one only 30 percent.
For the first page this means in practice hat 400 of 1,000 visitors, are sticking around to see what the site has to offer. Typical conversion rates are between 2 and 4 percent, so of those 400 visitors, between 8 and 16 people will make some kind of purchase. If Site A’s average purchase price is $500, the business is generating $4,000 to $8,000 every month in revenue opportunity.
Let’s say that the other site has this 30 percent bounce rate, meaning that 700 of 1,000 visitors keep staying on the site. Keeping in mind the 2 to 4 percent conversion rate, Site B hs a revenue opportunity between $7,000 and $14,000. That’s a whopping 42 percent increase in revenue! Over the course of a year, that translates to up to $180,000 from simply reducing bounce rate!
So let’s start to reduce your bounce rate
1. Avoid Pop-Ups
People will turn of your page quite fast if they see a Pop-up. Pop-up ads annoy people and usually they disrupt the user experience.
2. Use Intuitive Navigation
Don’t make your visitors feel dumb for not providing them with clear and obvious paths to get the content they may be looking for. The most common reaction to not being able to find something that should be obvious is frustration – and if you’ve ever been on a web page where you can’t figure out how or where to navigate, this is exactly how you feel.
3. Use a great design
Design your page for your target audience. Design has become a legitimacy signal and the lack thereof can directly impact visitors (and prospects) perceptions of the quality of your business and services.
If your website is working slow, many of your visitors will just close the page, that is sure- nothing really effects bounce rate like having a web page that takes 10 seconds to load.
5. Color Contrast
Your visitors need contrast. Contrast between colors can make a dull story into an exciting one and conversely can turn the most exciting content in the world into a palette of indiscernible whites and grays if not given proper consideration.
6. Open External Links in New Windows
This should be clear, but many pages don’t use this.This is an incredibly simple concept that is still often overlooked, but if you’re going to link out to a resource on your website, make sure you have it open a new window instead of redirecting the user off your site.