Are you already developing your business with content marketing? Probably yes, but are you also creating corporate assets with it? It requires thinking beyond a specific piece of content or sale to building owned media entities. In order words, would your business be able to survive if it were blacklisted on Google?
Content Marketing means in the modern version creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. In other words you’re educating people so that they know, like, and trust you enough to do business with you.
But how to start? Or even if you already started are you sure that you are using every important channel?
Find below content assets every business should consider:
Website – The most known for everyone. At a minimum, offer detailed information about your business, products and brands. Include also your physical address to be more reliable, phone number and email address so that prospects can contact you. The contact details must be really viable for everyone – if you want your leads to contact you via email, set up a call to action for this. Remember to have also a mobile-friendly website that’s focused on the primary activity your audience seeks from you when they’re on-the-go.
Blog – The social media hub for you company. It should provide useful information about topics in which your target group is interested in. And sure! You must know your target group. If you don’t know who your prospects are and what they are interested in you won’t be able to turn them into paying customers.
Email list – Your contact guru. A file of your customers, prospects, and followers that you have permission to contact via email. These are people who opt-in via your website, blog, in-store request or other means to get information from you. Stay in touch with them. This doesn’t mean that you have to send them an email twice a day, but Get respondents active as soon as possible.
Video – Your second social media platform. This allows you to build a following that feels like they know you personally, and they will start to identify themselves with your business. You can start a YouTube channel since it’s easy-to-use and is the second largest search engine.
Podcast – Your on-going audio show. It can be distributed via your website, blog or iTunes. Mike Stelzner of SocialMediaExaminer.com is a big believer in the power of the human voice.
Mobile app – Let people stay in touch (also from their mobile devices). Mobile apps have over taken the mobile web in prominence due to their more efficient use of data and higher level of functionality. You should provide special targeted content that helps your audience while their away from their home or office.
Events – Offline and Online. Webinars, Conferences and Meetups – all places where people gather. As a business, events are a great way to get create leads or qualify leads. You can create your own events or leverage other people’s events.