8 easy and effective B2B Sales Tips

B2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly simple, yet very effective.

Today, we highlight eight B2B sales tips that are easy to put into practice, but deliver results:

1. Let Leads Market to You
If you understand how your leads conduct their own sales and marketing, you’ll be better suited to market to them.

2. Leverage the Written Word
Has your organization’s executives crafted a book around your space?

3. Set Up Google Alerts
When’s the best time to sell? Probably when your prospect is flush with cash.

4. Have a 90-Day Plan
Having a 90-day plan will keep you focused not just on the long road, but setting up sign posts along the way. Set small goals and cross them off your list.

5. Find and Follow
If you’re working a lead for a while, follow him or her on social accounts like Twitter and LinkedIn.

6. Block Out Times for Prospecting
Set up time on your calendar for prospecting.

7. Ask Hard Questions Early
Losing deals is tough. Working a lead that is never going to buy is worse. It’s often best to get to the nitty gritty right away. Is the company too small? Does the business have the budget to purchase from you? Knowing the answers to these questions means you won’t waste effort.

8. Scour Their Blog
If the executives are on blogging, read up on their posts. Then use that info to establish early on in your conversations.

Karol Pokojowczyk

Karol Pokojowczyk is the CEO and Founder of Colibri.io – an online Growth Hacking Tool. Previously founded 2.0 Web Solutions (Drupal Agency), managed developers and helped number of companies grow online.

This entry has 1 replies

  • http://blog.woodpecker.co Cathy Patalas

    Hi Karol.
    Point 7 about the hard question is a really valuable tip because who wants to spend lots of time for prospects who will never turn into customers? I think the best way to find out if the prospect is actually interested in buying is to get to know them. So as you wrote, we can follow our prospects’ social media accounts or read their blog to know them better even before the sales process begins. That will also allow us to use some personalization touches to det off with our conversation on the right foot. So in sum, if we follow the tips included in points 5 and 8, the answers to the questions posed in point 7 should come to us easily.
    Really nice post — thank you.