According to Facebook, your page is the central place to grow your business, build your brand and develop relationships with your customers. It’s free to set up a Page and it only takes a few minutes to get started. There is most definitely great benefit using Facebook to help promote your business. It can help get the word out about your product or service; it can help you connect with your customers to build relationships; and it can be extremely useful for promotions.
Why? Here’s 6 reasons why you should have a business page:
- Using your personal profile to market your business is actually a violation of Facebook’s rules.
- Facebook limits the number of friends you can have on your personal profile to 5,000.
- Facebook provides a tool called Insights that allows you to see (on a post level) how your customers and prospects react and engage with your content.
- Advertising through Facebook is simple, effective (providing you set an effective strategy and objective) and it’s still relatively cheap.
- Your business’s Facebook page may be ranking on the first page of your SERP’s.
- It’s another platform where customers can communicate with you.
How to make your page?
Facebook suggests 3 things:
- Post quality content regularly
- Promote your posts
- Check Page insights
When you post content and have conversations on your Page, you’re building loyalty and creating opportunities to generate sales.
Best practice is to post at least 1 to 2 times per week so you stay top-of-mind and relevant to the people who like your Page. Make sure your posts are relevant to your audience and business. Be friendly and conversational. Sharing photos is a good idea because they tend to be more engaging.
The most important thing on Facebook is your engagement. Respond to your audience timely. To encourage people to develop a relationship with your Page and continue to engage them, make sure you respond to comments and private messages.
How others have done it
State Bicycle Company pdated its profile picture with company’s logo and cover photo, added milestones to Page to define key moments. The company also ran Facebook Ads to drive likes and some contest. They achieved $500,000 in annual incremental sales comes from coupon codes and traffic exclusive from Facebook, 12% of traffic to the State Bicycle Co. website came from Facebook and 10x growth in fan base, from 4,600 to 46,000-plus within 12 months.
This article belongs to #colibri knowledgebase. Colibri will help you squeeze as much as possible form Facebook.