5 SEO Leaders Reveal Their Most Significant SEO Wins

SEO (Search Engine Optimisation) is becoming crucial to ensure that your website is easily found, so today we’ve provided our Top SEO Wins to help you get the best search results for your website.

Rand Fishkin, CEO, SEOmoz

I think our biggest win on the consulting side (back when we did that sort of thing, pre 2009) was our work for Etsy (Yelp was a close second). The best part of that project was working to create a formal guide to SEO that Etsy sent out to their store owners, followed up by several big webinars, and lots of forum participation directly from me.

It was phenomenal to see the transformation that Etsy sellers underwent going from unsophisticated to more knowledgeable marketers, and the impact on their traffic was not only massive, but sustained, and my understanding is that the guide and ongoing help continues to deliver ROI.


Will Critchlow, CEO, Distilled

One of our biggest SEO wins of 2012 was a content-driven link building project for Simply Business.

Simply Business are a small business insurance broker in the UK. Insurance is a tough niche and we needed to build links in order to continue to compete with other much bigger insurance players.

We wanted the content we were creating to sit comfortably within the knowledge section of the site and to complement the blog posts and podcasts they were already creating. As such we embarked on creating a number of guides that would be both link worthy and support their positioning as the small business champion.

Adam Audette, Chief Knowledge Officer, Rimm Kaufman

It’s actually a tough question to answer. There have been so many! (just kidding). My perspective is from the agency side of things.

One of or biggest SEO wins has probably been hiring very talented and creative people. Our team works hard, but even more importantly they work smart, and we expect a lot from them. It’s a very close group that works together collaborating on projects and problems, and with the power of many minds they can do amazing things.

Neil Patel, Co-founder, KISSMetrics

My biggest SEO win has been through content marketing. By creating almost 50 infographics, we were able to drive over 2 million visitors and 41,000 backlinks for under $30,000.

Plus unlike paid advertising our traffic continually climbs as we focused on creating evergreen infographics versus ones that were based off of timed events.

Karol Pokojowczyk, Founder, ColibriTool

Not all traffic is equal. The biggest achievement for me was to actually measure ROI and Goal Conversions we get from each traffic type and to invest in the best sources further.

There were some shocking surprises on the way. For example, we have found that though we can get a lot of traffic from AdWords, it gives us very low conversions in terms of sales. It seems that our target group knows exactly that AdWords can be bought and simply not converts well.

What are yours?

Karol Pokojowczyk

Karol Pokojowczyk is the CEO and Founder of Colibri.io – an online Growth Hacking Tool. Previously founded 2.0 Web Solutions (Drupal Agency), managed developers and helped number of companies grow online.

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