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A buzzword is a word or phrase used to impress, or an expression which is fashionable. It get even funnier when we use it in marketing. Isn’t marketing all about buzz? Well here we go. Check out this …
READ MOREYou hear his all the time. “Our competitor, X, is doing Y, we should do that too” or “X is market leader and they have Y, we need to have Y“. There are 2 key things wrong with …
READ MOREAccording to the latest research from IDC, the amount of information we are all creating and sharing has grown 9 times in the last 5 years. The latest research from the Content Marketing Institute showed us that everyone …
READ MOREIt’s not new that a company blog is a useful inbound marketing tool that improves sales. But does it work? What can you do to make a blog add actual value to your business? Here are six simple guidelines for …
READ MORECustomer Acquisition strategy – The Personas, Extravertics, Selling on Social Media and Networking. Nobody said Customer Acquisition strategy is to be easy. You’ve taken the leap and set up social business accounts, maybe even on Reddit, HackerNews, Inbound.org, GrowthHackers.com and other …
READ MORENobody likes that feeling. You know, the one where it’s time to write a blog post but you have no idea what to talk about and no clue where to begin looking? Especially if you are a new …
READ MOREOk, you might think right now “Oh no, another article about Inbound Marketing and Conversions”. …and you are somehow right, but Inbound Marketing is nowadays just to important not to write about it. This article is a little …
READ MOREWhat makes fantastic marketing? Emotional connection, relevancy, the “wow factor”. How do you take all of your marketing campaigns and make them pop? The greatest marketing campaigns are those that are memorable. They are the ones that resonate …
READ MOREBig G removed the awesome Google Keyword Tool and replaced it with the brand new Keyword Planner. We were told it is going to be awesome. Well, it is not. Keyword Planner has approximately 50-60% of the features the …
READ MOREWhen it comes to networking for personal and more importantly business use, there are many benefits to be had and pitfalls to be avoided. If you are able to effectively engage your online community you can experience many …
READ MOREIn 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO’s approach to marketing: …
READ MOREBrand loyalty is when a person buys products from the same manufacturer over and over again and repeatedly rather than from other suppliers However, brand loyalty is more than just simple repurchasing. Customers may buy a brand due …
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During our stay in San Francisco / Bay Area we’ve attended a lot of meetings – not only with our Clients but also fellow entrepreneurs. Those were very stimulating and resourceful meetings. After few meetings we decided to …
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Understanding Conversion Rate Optimization (CRO) basics Conversion rate is, in general, the ratio of the number of transactions to total traffic. The most popular way to calculate it is: unique buyers/unique visitors. There are various types of conversions, …
READ MORESearch engine optimization is very important to today’s affiliate marketers. Affiliate marketing is a highly profitable way to make money online but most affiliates do not utilize the opportunities that are available to them. There are so many …
READ MOREWhile starting up a business or already having one, one of the most important parts of marketing strategy is being seen on the web, so your customers or potential influencer could find you. In that case, it is …
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Hashtag means a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic. Hashtags have a tremendous meaning for your online business. When thinking about attracting fans or followers …
READ MOREIn February 2011, Google rolled out Panda – a new algorithm that was aimed at moving high-quality websites up in the search results. After this update, pages with low quality not only affected their own rank but also …
READ MORE2015 is definitely a year of new opportunities. It doesn’t matter if you are selling your services online, developing e-commerce, or advising. It doesn’t matter if you are freelancer, a start-up, an SAAS seller, or if you are …
READ MORESEO (Search Engine Optimisation) is becoming crucial to ensure that your website is easily found, so today we’ve provided our Top SEO Wins to help you get the best search results for your website. Rand Fishkin, CEO, SEOmoz I think our biggest …
READ MOREOk, you might think right now “Oh no, another article about Inbound Marketing and Conversions”. …and you are somehow right, but Inbound Marketing is nowadays just to important not to write about it. This article is a little …
READ MOREHaving defined what growth hacking is, you can find a lot of examples of growth hacks – some are easy and clever, some need time and work. You can do your research, find the adequate one, re-think it …
READ MORECro preso for growth hackers conf nov 2013 ellis updated from Sean Ellis This presentation (by Sean Ellis) is on the power and importance of conversion rate optimization to building an effective growth engine.
READ MORECustomer acquisition is the process of acquiring new customers for business or converting existing prospects into new customers. The importance of customer acquisition varies according to the specific business situation of an organisation. The process is specifically concerned …
READ MOREIf you are running any online business, you will probably have a blog as you already know that this is really important to gain traffic to your site. You’ve got a little digital place called blog that you …
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