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Only a percentage of the general population will buy your products or use your services, so the more accurately you can focus on them, the less your efforts will be wasted. It is a good idea not to …
READ MOREMetrics for early stage startups from Andreas Klinger
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During our stay in San Francisco / Bay Area we’ve attended a lot of meetings – not only with our Clients but also fellow entrepreneurs. Those were very stimulating and resourceful meetings. After few meetings we decided to …
READ MOREAre you already developing your business with content marketing? Probably yes, but are you also creating corporate assets with it? It requires thinking beyond a specific piece of content or sale to building owned media entities. In order words, …
READ MOREWhile starting up a business or already having one, one of the most important parts of marketing strategy is being seen on the web, so your customers or potential influencer could find you. In that case, it is …
READ MOREIn February 2011, Google rolled out Panda – a new algorithm that was aimed at moving high-quality websites up in the search results. After this update, pages with low quality not only affected their own rank but also …
READ MOREYou hear his all the time. “Our competitor, X, is doing Y, we should do that too” or “X is market leader and they have Y, we need to have Y“. There are 2 key things wrong with …
READ MOREWhen you think about developing a social media strategy for your business, you should have no doubt that the devil is in the details. What may seem to be small mistake can handicap the efforts that you’re making, …
READ MOREIn short Google doesn’t use the meta keywords, but other search engines do. Filling in a few of your focus keywords certainly isn’t going to hurt anything, and if they’re pulled by some of the smaller search engines …
READ MOREB2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly simple, yet very effective. Today, we highlight eight B2B sales …
READ MOREAre you thinking about how to start content marketing? You should! Take a look below for more insight into how to start. How to start content marketing 1. Be clear about why you want to write a blog …
READ MOREQuora’s core value proposition is a trustworthy place to exchange knowledge. It’s an interactive forum with about 2 million users – it offers unique opportunities to engage with your audience. It’s a system customized to gathering information you …
READ MORECustomer acquisition is the process of acquiring new customers for business or converting existing prospects into new customers. The importance of customer acquisition varies according to the specific business situation of an organisation. The process is specifically concerned …
READ MOREPsst… want to know the key to writing engaging copy for email, social media and the web? We’ve got a cheat sheet. Now we don’t normally condone “cheating,” but when it comes to writing effective copy for various …
READ MOREDo you know that persuasive design and psychological triggers are devices to increase conversions? Conversion Centered Design (CCD) is a discipline targeted specifically at designing experiences that achieve a single business goal. It seeks to guide the visitor towards completing that …
READ MOREIf you’ve been in the online marketing industry for more than a year or two, you’ll already have figured out that there’s no better use of your time than attending a professional conference, expo or workshop. So how …
READ MOREThe bounce rate represents the percentage of your visitors who enter the site and left the site rather than continue viewing other pages within the same site. Essentially, people are finding your website,but they only bounce right back …
READ MOREOn 11th of February, the walking encyclopedia of growth hacking tactics – Jon Yongfook, organized Ask Me Anything. We were there – check out the craziest growth hacking ideas! Jon Yongfook is an entrepreneur based in Asia, operating …
READ MORE96% of unhappy customers don’t complain; however, 91% of those will simply leave and not come back. A dissatisfied customer (between 9 and 15 people) will tell about their experience – according to White House Office of Consumer Affairs. …
READ MOREAccording to the latest research from IDC, the amount of information we are all creating and sharing has grown 9 times in the last 5 years. The latest research from the Content Marketing Institute showed us that everyone …
READ MORESocial Media nowadays – the big picture Social media has become a vital part of every Internet user’s life. Forbes tells us that last year 73 per cent of Fortune 500 companies were active on Twitter. But although …
READ MOREPage titles are one of the most powerful on-site search engine ranking factors that you have control over but website owners often neglect them. Most web browsers will display the web page title at the top of the …
READ MORECloud technology has revolutionized the way we develop, deploy, and buy software. As a result, consumers and businesses alike have revised their expectations of software providers and demand a different customer experience- calling for significant changes in R&D, …
READ MORE2015 is definitely a year of new opportunities. It doesn’t matter if you are selling your services online, developing e-commerce, or advising. It doesn’t matter if you are freelancer, a start-up, an SAAS seller, or if you are …
READ MOREHave you ever bought a small business SEO package and several months later felt it cost too much and delivered too little? This happens because of a mismatch of expectations. Once upon a time (as in 4 years ago), …
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