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Toma is a company in the construction and architecture market that has been serving mainly wholesale customers for more than 20 years. For the past two years, we have focused on expanding distribution channels for e-commerce, and we …
READ MOREOk, you might think right now “Oh no, another article about Inbound Marketing and Conversions”. …and you are somehow right, but Inbound Marketing is nowadays just to important not to write about it. This article is a little …
READ MOREAll of us are looking for answers, inspirations, clues and so on (at least we are at Colibri IO). Especially when it comes to marketing. We spend a lot of time on crafting the best campaigns to gain …
READ MOREIt’s not new that a company blog is a useful inbound marketing tool that improves sales. But does it work? What can you do to make a blog add actual value to your business? Here are six simple guidelines for …
READ MORENobody likes that feeling. You know, the one where it’s time to write a blog post but you have no idea what to talk about and no clue where to begin looking? Especially if you are a new …
READ MOREIt is important for the prospect visitor when looking at the search engine result page – this tag is often displayed there and helps you to distinguish your site from the others in the list. The meta description …
READ MOREOptimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative …
READ MOREIf you’ve been in the online marketing industry for more than a year or two, you’ll already have figured out that there’s no better use of your time than attending a professional conference, expo or workshop. So how …
READ MORESEO (Search Engine Optimisation) is becoming crucial to ensure that your website is easily found, so today we’ve provided our Top SEO Wins to help you get the best search results for your website. Rand Fishkin, CEO, SEOmoz I think our biggest …
READ MOREIt’s obvious that using Social Media is a great way to grow a business and attract new customers. It’s also clear that a consistent SEO strategy ensures long-term advantages in terms of traffic, leads and conversions. Combining these …
READ MORECustomer acquisition is the process of acquiring new customers for business or converting existing prospects into new customers. The importance of customer acquisition varies according to the specific business situation of an organisation. The process is specifically concerned …
READ MOREIf you want to know the true results of your online marketing efforts, from social media to keyword targeting, you will want to set up goals in Google Analytics. Goals allow you to see which traffic sources and content lead to the …
READ MORENow that most of us have our footing back after Penguin 2.0, what’s ahead for SEO and social media marketing in the year to come? It’s clear that Google’s focus is on eliminating spam and enhancing the user …
READ MOREGet lots of quality backlinks in order to help your site get top rankings on Google. This was one of SEO’s golden rules, but over the past couple years this is become a lot more tricky as Google …
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The SEM world is changing. When people search for your brand on Google, the first results likely include your website, Google+, and YouTube pages. But if you’re practicing good SEO, you might have noticed that more Facebook Pages …
READ MOREA cold shoulder in the hallway, a steely gaze in the weekly meeting: these are the signs that lead many marketers to ask, “Why doesn’t my CMO like me? Marketers might blame it on a clash of personalities …
READ MOREProbably you have heard already terms and phrases like “back to the basics”, “old school”, or “traditional PR” associated with a press release. That brings the question if press releases are still useful and needed. Companies are telling …
READ MOREBig G removed the awesome Google Keyword Tool and replaced it with the brand new Keyword Planner. We were told it is going to be awesome. Well, it is not. Keyword Planner has approximately 50-60% of the features the …
READ MOREPinterest is a social bookmarking site where users collect and share photos of their favorite events, interests and hobbies. It’s a perfect place for many online businesses. If your brand is offering visually stimulating products, you are already …
READ MOREThere is a wide range of channels that can be used in order to attract traffic, gain leads and conversions and – eventually – grow. They vary, however, from a traditional, well-known marketing tools. Here is a short overview of …
READ MOREWhile starting up a business or already having one, one of the most important parts of marketing strategy is being seen on the web, so your customers or potential influencer could find you. In that case, it is …
READ MOREE-commerce is a fast-growing industry, and it will expand even more. In 2012, 78 percent of US adults with annual household incomes of $75,000 or more shopped at Amazon.com. And the market is constantly growing – statistically based …
READ MOREWhat makes fantastic marketing? Emotional connection, relevancy, the “wow factor”. How do you take all of your marketing campaigns and make them pop? The greatest marketing campaigns are those that are memorable. They are the ones that resonate …
READ MORECloud technology has revolutionized the way we develop, deploy, and buy software. As a result, consumers and businesses alike have revised their expectations of software providers and demand a different customer experience- calling for significant changes in R&D, …
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During our stay in San Francisco / Bay Area we’ve attended a lot of meetings – not only with our Clients but also fellow entrepreneurs. Those were very stimulating and resourceful meetings. After few meetings we decided to …
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