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It’s 2015. Twitter has changed. Having fake followers on Twitter is just a bad bad thing. Not only it doesn’t give anything, it actually hurts your business. Why? Twitter’s no.1 ranking factor is the engagement rate. Having fake followers will …
READ MOREA cold shoulder in the hallway, a steely gaze in the weekly meeting: these are the signs that lead many marketers to ask, “Why doesn’t my CMO like me? Marketers might blame it on a clash of personalities …
READ MOREIf you’ve been in the online marketing industry for more than a year or two, you’ll already have figured out that there’s no better use of your time than attending a professional conference, expo or workshop. So how …
READ MORE2015 is definitely a year of new opportunities. It doesn’t matter if you are selling your services online, developing e-commerce, or advising. It doesn’t matter if you are freelancer, a start-up, an SAAS seller, or if you are …
READ MORESearch engine optimization is very important to today’s affiliate marketers. Affiliate marketing is a highly profitable way to make money online but most affiliates do not utilize the opportunities that are available to them. There are so many …
READ MORESEO (Search Engine Optimisation) is becoming crucial to ensure that your website is easily found, so today we’ve provided our Top SEO Wins to help you get the best search results for your website. Rand Fishkin, CEO, SEOmoz I think our biggest …
READ MOREGoogle+ focuses on sharing within subsets with your groups – called Circles. Circles are groups of people – family, friends, co-workers etc. You can also view, manage and edit multimedia in special section – the photo tab. Variable …
READ MOREYou hear his all the time. “Our competitor, X, is doing Y, we should do that too” or “X is market leader and they have Y, we need to have Y“. There are 2 key things wrong with …
READ MOREDo you know that persuasive design and psychological triggers are devices to increase conversions? Conversion Centered Design (CCD) is a discipline targeted specifically at designing experiences that achieve a single business goal. It seeks to guide the visitor towards completing that …
READ MOREFirst of all look at some statistics generated from Mind-Blowing Statistics Every Marketer Should Know at HubSpot: 78% of Internet users conduct to do online product research Email usage (web based) has dropped 59% among 12-17 year olds in the …
READ MOREThe bounce rate represents the percentage of your visitors who enter the site and left the site rather than continue viewing other pages within the same site. Essentially, people are finding your website,but they only bounce right back …
READ MOREMetrics for early stage startups from Andreas Klinger
READ MOREPinterest is a social bookmarking site where users collect and share photos of their favorite events, interests and hobbies. It’s a perfect place for many online businesses. If your brand is offering visually stimulating products, you are already …
READ MOREWhen you think about developing a social media strategy for your business, you should have no doubt that the devil is in the details. What may seem to be small mistake can handicap the efforts that you’re making, …
READ MOREPage speed is a critical component in the digital user experience, and it is hugely important in our content-driven world. Page loading time is becoming a more important factor when it comes to search engine rankings. People expect …
READ MOREA buzzword is a word or phrase used to impress, or an expression which is fashionable. Advertainment – advertising is no longer about interrupting what people are interested in, it’s about being what people are interested in. Phablets – …
READ MOREHaving defined what growth hacking is, you can find a lot of examples of growth hacks – some are easy and clever, some need time and work. You can do your research, find the adequate one, re-think it …
READ MORENow that most of us have our footing back after Penguin 2.0, what’s ahead for SEO and social media marketing in the year to come? It’s clear that Google’s focus is on eliminating spam and enhancing the user …
READ MORECustomer acquisition is the process of acquiring new customers for business or converting existing prospects into new customers. The importance of customer acquisition varies according to the specific business situation of an organisation. The process is specifically concerned …
READ MOREAre you thinking about getting more leads with Content Marketing? You should! Take a look below for more insight into how to start with Content Marketing Strategy. Content Marketing Strategy Checklist 1. Be clear about why you want …
READ MORENothing comes from a poorly matched client-agency relationship except a whole lot of wasted time, pent up frustration, and a laundry list of lessons learned. Most agencies get fired because they shouldn’t have paired up with a client …
READ MOREKarol Pokojowczyk, founder and CEO of Colibri IO was a guest of Amul Patel from Smoking Hot Coffee. Smoking Hot Coffee is a dynamic online resource for Entrepreneurs worldwide looking to make a “dent” in the universe. Guys have talked …
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A buzzword is a word or phrase used to impress, or an expression which is fashionable. It get even funnier when we use it in marketing. Isn’t marketing all about buzz? Well here we go. Check out this …
READ MOREIn 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO’s approach to marketing: …
READ MOREOk, you might think right now “Oh no, another article about Inbound Marketing and Conversions”. …and you are somehow right, but Inbound Marketing is nowadays just to important not to write about it. This article is a little …
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