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It is important for the prospect visitor when looking at the search engine result page – this tag is often displayed there and helps you to distinguish your site from the others in the list. The meta description …
READ MOREAccording to the latest research from IDC, the amount of information we are all creating and sharing has grown 9 times in the last 5 years. The latest research from the Content Marketing Institute showed us that everyone …
READ MOREThere is a wide range of channels that can be used in order to attract traffic, gain leads and conversions and – eventually – grow. They vary, however, from a traditional, well-known marketing tools. Here is a short overview of …
READ MOREHeading tags are used to differentiate the heading of a page from the rest of the content. The most important heading tag is the h1 tag and least important is the h6 tag. The heading structure is useful …
READ MORENobody likes that feeling. You know, the one where it’s time to write a blog post but you have no idea what to talk about and no clue where to begin looking? Especially if you are a new …
READ MOREFirst of all look at some statistics generated from Mind-Blowing Statistics Every Marketer Should Know at HubSpot: 78% of Internet users conduct to do online product research Email usage (web based) has dropped 59% among 12-17 year olds in the …
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Understanding Conversion Rate Optimization (CRO) basics Conversion rate is, in general, the ratio of the number of transactions to total traffic. The most popular way to calculate it is: unique buyers/unique visitors. There are various types of conversions, …
READ MOREOptimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative …
READ MOREGet lots of quality backlinks in order to help your site get top rankings on Google. This was one of SEO’s golden rules, but over the past couple years this is become a lot more tricky as Google …
READ MOREAre you already developing your business with content marketing? Probably yes, but are you also creating corporate assets with it? It requires thinking beyond a specific piece of content or sale to building owned media entities. In order words, …
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During our stay in San Francisco / Bay Area we’ve attended a lot of meetings – not only with our Clients but also fellow entrepreneurs. Those were very stimulating and resourceful meetings. After few meetings we decided to …
READ MORECustomer Acquisition strategy – The Personas, Extravertics, Selling on Social Media and Networking. Nobody said Customer Acquisition strategy is to be easy. You’ve taken the leap and set up social business accounts, maybe even on Reddit, HackerNews, Inbound.org, GrowthHackers.com and other …
READ MOREQuora’s core value proposition is a trustworthy place to exchange knowledge. It’s an interactive forum with about 2 million users – it offers unique opportunities to engage with your audience. It’s a system customized to gathering information you …
READ MOREIt’s obvious that using Social Media is a great way to grow a business and attract new customers. It’s also clear that a consistent SEO strategy ensures long-term advantages in terms of traffic, leads and conversions. Combining these …
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It’s 2015. Twitter has changed. Having fake followers on Twitter is just a bad bad thing. Not only it doesn’t give anything, it actually hurts your business. Why? Twitter’s no.1 ranking factor is the engagement rate. Having fake followers will …
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A buzzword is a word or phrase used to impress, or an expression which is fashionable. It get even funnier when we use it in marketing. Isn’t marketing all about buzz? Well here we go. Check out this …
READ MORESEO (Search Engine Optimisation) is becoming crucial to ensure that your website is easily found, so today we’ve provided our Top SEO Wins to help you get the best search results for your website. Rand Fishkin, CEO, SEOmoz I think our biggest …
READ MORE96% of unhappy customers don’t complain; however, 91% of those will simply leave and not come back. A dissatisfied customer (between 9 and 15 people) will tell about their experience – according to White House Office of Consumer Affairs. …
READ MOREIn 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO’s approach to marketing: …
READ MOREA buzzword is a word or phrase used to impress, or an expression which is fashionable. Advertainment – advertising is no longer about interrupting what people are interested in, it’s about being what people are interested in. Phablets – …
READ MOREPage titles are one of the most powerful on-site search engine ranking factors that you have control over but website owners often neglect them. Most web browsers will display the web page title at the top of the …
READ MOREOk, you might think right now “Oh no, another article about Inbound Marketing and Conversions”. …and you are somehow right, but Inbound Marketing is nowadays just to important not to write about it. This article is a little …
READ MOREAll of us are looking for answers, inspirations, clues and so on (at least we are at Colibri IO). Especially when it comes to marketing. We spend a lot of time on crafting the best campaigns to gain …
READ MOREBig G removed the awesome Google Keyword Tool and replaced it with the brand new Keyword Planner. We were told it is going to be awesome. Well, it is not. Keyword Planner has approximately 50-60% of the features the …
READ MOREWhen it comes to networking for personal and more importantly business use, there are many benefits to be had and pitfalls to be avoided. If you are able to effectively engage your online community you can experience many …
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