Category: marketing guides

High-converting landing pages, an ultimate guide to by Unbounce

Do you know that persuasive design and psychological triggers are devices to increase conversions? Conversion Centered Design (CCD)¬†is a discipline targeted specifically at designing¬†experiences that achieve a single business goal. It seeks to guide the visitor towards completing¬†that …


Conversion rate optimization tips

Understanding Conversion Rate Optimization (CRO) basics Conversion rate is, in general, the ratio of the number of transactions to total traffic. The most popular way to calculate it is: unique buyers/unique visitors. There are various types of conversions, …