Category: growth hacking

Conversion rate optimization tips

Understanding Conversion Rate Optimization (CRO) basics Conversion rate is, in general, the ratio of the number of transactions to total traffic. The most popular way to calculate it is: unique buyers/unique visitors. There are various types of conversions, …


How to set up goal conversion in Google Analytics

If you want to know the true results of your online marketing efforts, from social media to keyword targeting, you will want to set up goals in Google Analytics. Goals allow you to see which traffic sources and content lead to the …


High-converting landing pages, an ultimate guide to by Oli Gardner

Do you know that persuasive design and psychological triggers are devices to increase conversions? Conversion Centered Design (CCD) is a discipline targeted specifically at designing experiences that achieve a single business goal. It seeks to guide the visitor towards completing that …