Category: growth hacking


Decrease Bounce Rate to increase your revenue

The bounce rate represents the percentage of your visitors who enter the site and left the site rather than continue viewing other pages within the same site. Essentially, people are finding your website,but they only bounce right back …

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How to get started with Inbound Marketing in 2015

Growth hacking and Inbound marketing derive from the same basic idea: the successful launch of a new product through innovative pull-marketing techniques. Both concepts use several tools and methods to achieve this, from SEO to Social Media and …

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How to grow your business with Twitter

Dell recently announced it’s made $7 million in sales through Twitter, by hanging out and tweeting with “no strategy” in particular. Many small business owners don’t see how Twitter can help them with their business. But there is …

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Writing content that converts

Marketers spend over a quarter of their marketing budget on content marketing (source: B2B Marketing Insider). According to Custom Content Council 61% of consumers feel better about company that delivers custom content, they are more likely to buy …

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High-converting landing pages, an ultimate guide to by Oli Gardner

Do you know that persuasive design and psychological triggers are devices to increase conversions? Conversion Centered Design (CCD) is a discipline targeted specifically at designing experiences that achieve a single business goal. It seeks to guide the visitor towards completing that …

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How to set up goal conversion in Google Analytics

If you want to know the true results of your online marketing efforts, from social media to keyword targeting, you will want to set up goals in Google Analytics. Goals allow you to see which traffic sources and content lead to the …

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What Penguin 2.0 Means for Your Website In Practice

In February 2011, Google rolled out Panda – a new algorithm that was aimed at moving high-quality websites up in the search results.  After this update, pages with low quality not only affected their own rank but also …

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Why Your CMO Doesn’t Like You

A cold shoulder in the hallway, a steely gaze in the weekly meeting: these are the signs that lead many marketers to ask, “Why doesn’t my CMO like me? Marketers might blame it on a clash of personalities …

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3 best practices for image ALT tags

One of the simplest ways to make your Web site more accessible is to use an alt attribute in your image tags. The ALT attribute is designed to be an alternative text description for images. ALT text displays …

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E-commerce conversion optimization using psychology

E-commerce conversion optimization is the process of acquiring new customers for business or converting existing prospects into new customers. The importance of customer acquisition varies according to the specific business situation of an organisation. The process is specifically …

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Content Marketing Assets Your Business really needs

Are you already developing your business with content marketing? Probably yes, but are you also creating corporate assets  with it? It requires thinking beyond a specific piece of content or sale to building owned media entities. In order words, …

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Best practices for H1 tags in SEO and Usability

Heading tags are used to differentiate the heading of a page from the rest of the content. The most important heading tag is the h1 tag and least important is the h6 tag. The heading structure is useful …

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3 Tips for Growing Online Communities

When it comes to networking for personal and more importantly business use, there are many benefits to be had and pitfalls to be avoided. If you are able to effectively engage your online community you can experience many …

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E-commerce marketing strategies worth considering

E-commerce is a fast-growing industry, and it will expand even more. In 2012, 78 percent of US adults with annual household incomes of $75,000 or more shopped at Amazon.com. And the market is constantly growing – statistically based …

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Is Pinterest useful for your business?

Pinterest is a social bookmarking site where users collect and share photos of their favorite events, interests and hobbies. It’s a perfect place for many online businesses. If your brand is offering visually stimulating products, you are already …

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Social Strategy – what are you doing wrong?

When you think about developing a social media strategy for your business, you should have no doubt that the devil is in the details. What may seem to be small mistake can handicap the efforts that you’re making, …

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Content marketing leads – how to get more of them

Ok, you might think right now “Oh no, another article about Inbound Marketing and Conversions”. …and you are somehow right, but Inbound Marketing is nowadays just to important not to write about it. This article is a little …

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