Category: growth hacking


Futureproof Online Marketing Agencies – how to stay competitive

Over the last couple of years we have been witnessing some significant changes in decision-making process among both consumers and customers. Both revolution in terms of technology and evolution in terms of consumer behaviour have pushed marketers towards online …

READ MORE

3 Keyword research tools from Google

Nowadays all the online businesses compete to reach top positions in search engines and top positions are usually equal to the huge number of visitors. A main part of these visitors could be converted into customers, hence generate …

READ MORE

What Penguin 2.0 Means for Your Website In Practice

In February 2011, Google rolled out Panda – a new algorithm that was aimed at moving high-quality websites up in the search results.  After this update, pages with low quality not only affected their own rank but also …

READ MORE

Hashtag meaning for your online business

Hashtag means a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic. Hashtags have a tremendous meaning for your online business. When thinking about attracting fans or followers …

READ MORE

3 best practices for image ALT tags

One of the simplest ways to make your Web site more accessible is to use an alt attribute in your image tags. The ALT attribute is designed to be an alternative text description for images. ALT text displays …

READ MORE

Great book to read: Optimize

Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative …

READ MORE

How Inbound Marketing aligns with the new purchase loop

In 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO’s approach to marketing: …

READ MORE

Writing content that converts

Marketers spend over a quarter of their marketing budget on content marketing (source: B2B Marketing Insider). According to Custom Content Council 61% of consumers feel better about company that delivers custom content, they are more likely to buy …

READ MORE

Link building tactics for your blog

If you are running any online business, you will probably have a blog as you already know that this is really important to gain traffic to your site. You’ve got a little digital place called blog that you …

READ MORE

Blog Inbound Marketing – your best sales asset

It’s not new that a company blog is a useful inbound marketing tool that improves sales. But does it work? What can you do to make a blog add actual value to your business? Here are six simple guidelines for …

READ MORE

Social Media engagement process basics

Social Media Examiner’s recent study revealed that 83% of marketers claim that social media is important for their business, but they still continue to have a difficult time measuring and attaining the ROI they’d like to be seeing …

READ MORE

Decrease Bounce Rate to increase your revenue

The bounce rate represents the percentage of your visitors who enter the site and left the site rather than continue viewing other pages within the same site. Essentially, people are finding your website,but they only bounce right back …

READ MORE

How to grow your business with Twitter

Dell recently announced it’s made $7 million in sales through Twitter, by hanging out and tweeting with “no strategy” in particular. Many small business owners don’t see how Twitter can help them with their business. But there is …

READ MORE

How to get started with Inbound Marketing in 2015

Growth hacking and Inbound marketing derive from the same basic idea: the successful launch of a new product through innovative pull-marketing techniques. Both concepts use several tools and methods to achieve this, from SEO to Social Media and …

READ MORE

Growth Hacking Tips – improving your sales funnel

There is a wide range of channels that can be used in order to attract traffic, gain leads and conversions and – eventually – grow. They vary, however, from a traditional, well-known marketing tools. Here is a short overview of …

READ MORE