Category: growth hacking


Modern Press Release – How and why to write them?

Probably you have heard already terms and phrases like “back to the basics”, “old school”, or “traditional PR” associated with a press release. That brings the question if press releases are still useful and needed. Companies are telling …

READ MORE

B2B Marketing – some facts and numbers

First of all look at some statistics generated from Mind-Blowing Statistics Every Marketer Should Know at HubSpot: 78% of Internet users conduct to do online product research Email usage (web based) has dropped 59% among 12-17 year olds in the …

READ MORE

Hashtag meaning for your online business

Hashtag means a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic. Hashtags have a tremendous meaning for your online business. When thinking about attracting fans or followers …

READ MORE

Top 5 Videos from Matt Cutts, Google’s SEO Guru

Matt Cutts – you can call him “the leader of the SEO world” Matt wears colorful t-shirts, polos, runs ultra marathons and is a genuinely nice guy. A few times a week he posts a new YouTube video …

READ MORE

Relevancy of creating effective meta descriptions

It is important for the prospect visitor when looking at the search engine result page – this tag is often displayed there and helps you to distinguish your site from the others in the list. The meta description …

READ MORE

Link building tactics for your blog

If you are running any online business, you will probably have a blog as you already know that this is really important to gain traffic to your site. You’ve got a little digital place called blog that you …

READ MORE

Conversion rate optimization tips

Understanding Conversion Rate Optimization (CRO) basics Conversion rate is, in general, the ratio of the number of transactions to total traffic. The most popular way to calculate it is: unique buyers/unique visitors. There are various types of conversions, …

READ MORE

Futureproof Online Marketing Agencies – how to stay competitive

Over the last couple of years we have been witnessing some significant changes in decision-making process among both consumers and customers. Both revolution in terms of technology and evolution in terms of consumer behaviour have pushed marketers towards online …

READ MORE

How Inbound Marketing aligns with the new purchase loop

In 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO’s approach to marketing: …

READ MORE

Affiliate marketing traffic sources

Search engine optimization is very important to today’s affiliate marketers. Affiliate marketing is a highly profitable way to make money online but most affiliates do not utilize the opportunities that are available to them. There are so many …

READ MORE

Facebook SEO tips – improving your brand visibility

The SEM world is changing. When people search for your brand on Google, the first results likely include your website, Google+, and YouTube pages. But if you’re practicing good SEO, you might have noticed that more Facebook Pages …

READ MORE

5 Unbelievable Growth Hacking Success Stories

Having defined what growth hacking is, you can find a lot of examples of growth hacks – some are easy and clever, some need time and work. You can do your research, find the adequate one, re-think it …

READ MORE

Content marketing leads – how to get more of them

Ok, you might think right now “Oh no, another article about Inbound Marketing and Conversions”. …and you are somehow right, but Inbound Marketing is nowadays just to important not to write about it. This article is a little …

READ MORE

Writing content that converts

Marketers spend over a quarter of their marketing budget on content marketing (source: B2B Marketing Insider). According to Custom Content Council 61% of consumers feel better about company that delivers custom content, they are more likely to buy …

READ MORE

How to start content marketing – checklist

Are you thinking about how to start content marketing? You should! Take a look below for more insight into how to start. How to start content marketing 1. Be clear about why you want to write a blog …

READ MORE

E-commerce marketing strategies worth considering

E-commerce is a fast-growing industry, and it will expand even more. In 2012, 78 percent of US adults with annual household incomes of $75,000 or more shopped at Amazon.com. And the market is constantly growing – statistically based …

READ MORE

Does link building still make sense in 2015?

Links are one of the criteria used by search engines to rank your website’s authority. Essentially, the more pages that are linking to your page, the more valuable it is to the search engines. What counts, though, is …

READ MORE

8 easy and effective B2B Sales Tips

B2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly simple, yet very effective. Today, we highlight eight B2B sales …

READ MORE