Category: growth hacking


Blog Inbound Marketing – your best sales asset

It’s not new that a company blog is a useful inbound marketing tool that improves sales. But does it work? What can you do to make a blog add actual value to your business? Here are six simple guidelines for …

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Great book to read: Optimize

Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative …

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How to grow your business with Twitter

Dell recently announced it’s made $7 million in sales through Twitter, by hanging out and tweeting with “no strategy” in particular. Many small business owners don’t see how Twitter can help them with their business. But there is …

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52 San Francisco / Bay Area Startups To Watch in 2014

During our stay in San Francisco / Bay Area we’ve attended a lot of meetings – not only with our Clients but also fellow entrepreneurs. Those were very stimulating and resourceful meetings. After few meetings we decided to …

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How Inbound Marketing aligns with the new purchase loop

In 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO’s approach to marketing: …

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3 best practices for image ALT tags

One of the simplest ways to make your Web site more accessible is to use an alt attribute in your image tags. The ALT attribute is designed to be an alternative text description for images. ALT text displays …

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How to increase brand loyalty in 6 simple steps

Brand loyalty is when a person buys products from the same manufacturer over and over again and repeatedly rather than from other suppliers However, brand loyalty is more than just simple repurchasing. Customers may buy a brand due …

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Build High-Quality Sites, Not Links!

Get lots of quality backlinks in order to help your site get top rankings on Google. This was one of SEO’s golden rules, but over the past couple years this is become a lot more tricky as Google …

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Social Strategy – what are you doing wrong?

When you think about developing a social media strategy for your business, you should have no doubt that the devil is in the details. What may seem to be small mistake can handicap the efforts that you’re making, …

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How to grow SaaS through Social Media

 Social Media nowadays – the big picture Social media has become a vital part of every Internet user’s life. Forbes tells us that last year 73 per cent of Fortune 500 companies were active on Twitter. But although …

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Interview with Jon Yongfook: Not going to sugar coat this

On 11th of February, the walking encyclopedia of growth hacking tactics – Jon Yongfook, organized Ask Me Anything. We were there – check out the craziest growth hacking ideas! Jon Yongfook is an entrepreneur based in Asia, operating …

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How I get real Twitter followers visiting our site 487% more

It’s 2015. Twitter has changed. Having fake followers on Twitter is just a bad bad thing. Not only it doesn’t give anything, it actually hurts your business. Why? Twitter’s no.1 ranking factor is the engagement rate. Having fake followers will …

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E-commerce marketing strategies worth considering

E-commerce is a fast-growing industry, and it will expand even more. In 2012, 78 percent of US adults with annual household incomes of $75,000 or more shopped at Amazon.com. And the market is constantly growing – statistically based …

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E-commerce conversion optimization using psychology

E-commerce conversion optimization is the process of acquiring new customers for business or converting existing prospects into new customers. The importance of customer acquisition varies according to the specific business situation of an organisation. The process is specifically …

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Writing content that converts

Marketers spend over a quarter of their marketing budget on content marketing (source: B2B Marketing Insider). According to Custom Content Council 61% of consumers feel better about company that delivers custom content, they are more likely to buy …

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How to use Google+ for search traffic generation

Google+ focuses on sharing within subsets with your groups – called Circles. Circles are groups of people – family, friends, co-workers etc. You can also view, manage and edit multimedia in special section – the photo tab. Variable …

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