Category: growth hacking


Facebook SEO tips – improving your brand visibility

The SEM world is changing. When people search for your brand on Google, the first results likely include your website, Google+, and YouTube pages. But if you’re practicing good SEO, you might have noticed that more Facebook Pages …

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Growth Hackers Conference on Slides

Cro preso for growth hackers conf nov 2013 ellis updated from Sean Ellis This presentation (by Sean Ellis) is on the power and importance of conversion rate optimization to building an effective growth engine.

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Decrease Bounce Rate to increase your revenue

The bounce rate represents the percentage of your visitors who enter the site and left the site rather than continue viewing other pages within the same site. Essentially, people are finding your website,but they only bounce right back …

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Top 5 Videos from Matt Cutts, Google’s SEO Guru

Matt Cutts – you can call him “the leader of the SEO world” Matt wears colorful t-shirts, polos, runs ultra marathons and is a genuinely nice guy. A few times a week he posts a new YouTube video …

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8 easy and effective B2B Sales Tips

B2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly simple, yet very effective. Today, we highlight eight B2B sales …

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Is Pinterest useful for your business?

Pinterest is a social bookmarking site where users collect and share photos of their favorite events, interests and hobbies. It’s a perfect place for many online businesses. If your brand is offering visually stimulating products, you are already …

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4 of the Most Innovative Marketing Campaigns

What makes fantastic marketing? Emotional connection, relevancy, the “wow factor”. How do you take all of your marketing campaigns and make them pop? The greatest marketing campaigns are those that are memorable. They are the ones that resonate …

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What SEO is Today

We’ve all heard “SEO is Dead” – while Search Engine Optimization may look completely different than it did even one year ago, I would rather believe that SEO is not just alive, but it is even thriving. SEO …

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Writing content that converts

Marketers spend over a quarter of their marketing budget on content marketing (source: B2B Marketing Insider). According to Custom Content Council 61% of consumers feel better about company that delivers custom content, they are more likely to buy …

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How to grow SaaS through Social Media

 Social Media nowadays – the big picture Social media has become a vital part of every Internet user’s life. Forbes tells us that last year 73 per cent of Fortune 500 companies were active on Twitter. But although …

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How to use Google+ for search traffic generation

Google+ focuses on sharing within subsets with your groups – called Circles. Circles are groups of people – family, friends, co-workers etc. You can also view, manage and edit multimedia in special section – the photo tab. Variable …

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How Inbound Marketing aligns with the new purchase loop

In 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO’s approach to marketing: …

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Does link building still make sense in 2015?

Links are one of the criteria used by search engines to rank your website’s authority. Essentially, the more pages that are linking to your page, the more valuable it is to the search engines. What counts, though, is …

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E-commerce marketing strategies worth considering

E-commerce is a fast-growing industry, and it will expand even more. In 2012, 78 percent of US adults with annual household incomes of $75,000 or more shopped at Amazon.com. And the market is constantly growing – statistically based …

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How to set up goal conversion in Google Analytics

If you want to know the true results of your online marketing efforts, from social media to keyword targeting, you will want to set up goals in Google Analytics. Goals allow you to see which traffic sources and content lead to the …

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Conversion rate optimization tips

Understanding Conversion Rate Optimization (CRO) basics Conversion rate is, in general, the ratio of the number of transactions to total traffic. The most popular way to calculate it is: unique buyers/unique visitors. There are various types of conversions, …

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Content marketing – does it work?

In fact, 60 per cent of companies with a blog have acquired a customer through this channel, and companies that blog get 97 per cent more inbound links. It is quite easy to create a blog, which is …

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