Category: growth hacking


Does link building still make sense in 2015?

Links are one of the criteria used by search engines to rank your website’s authority. Essentially, the more pages that are linking to your page, the more valuable it is to the search engines. What counts, though, is …

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How Inbound Marketing aligns with the new purchase loop

In 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO’s approach to marketing: …

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Growth Hackers Conference on Slides

Cro preso for growth hackers conf nov 2013 ellis updated from Sean Ellis This presentation (by Sean Ellis) is on the power and importance of conversion rate optimization to building an effective growth engine.

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What Penguin 2.0 Means for Your Website In Practice

In February 2011, Google rolled out Panda – a new algorithm that was aimed at moving high-quality websites up in the search results.  After this update, pages with low quality not only affected their own rank but also …

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Content marketing – does it work?

In fact, 60 per cent of companies with a blog have acquired a customer through this channel, and companies that blog get 97 per cent more inbound links. It is quite easy to create a blog, which is …

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Hashtag meaning for your online business

Hashtag means a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic. Hashtags have a tremendous meaning for your online business. When thinking about attracting fans or followers …

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How I get real Twitter followers visiting our site 487% more

It’s 2015. Twitter has changed. Having fake followers on Twitter is just a bad bad thing. Not only it doesn’t give anything, it actually hurts your business. Why? Twitter’s no.1 ranking factor is the engagement rate. Having fake followers will …

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52 San Francisco / Bay Area Startups To Watch in 2014

During our stay in San Francisco / Bay Area we’ve attended a lot of meetings – not only with our Clients but also fellow entrepreneurs. Those were very stimulating and resourceful meetings. After few meetings we decided to …

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How to start content marketing – checklist

Are you thinking about how to start content marketing? You should! Take a look below for more insight into how to start. How to start content marketing 1. Be clear about why you want to write a blog …

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Why Your CMO Doesn’t Like You

A cold shoulder in the hallway, a steely gaze in the weekly meeting: these are the signs that lead many marketers to ask, “Why doesn’t my CMO like me? Marketers might blame it on a clash of personalities …

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Top 5 Videos from Matt Cutts, Google’s SEO Guru

Matt Cutts – you can call him “the leader of the SEO world” Matt wears colorful t-shirts, polos, runs ultra marathons and is a genuinely nice guy. A few times a week he posts a new YouTube video …

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Writing content that converts

Marketers spend over a quarter of their marketing budget on content marketing (source: B2B Marketing Insider). According to Custom Content Council 61% of consumers feel better about company that delivers custom content, they are more likely to buy …

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Growth Hacking Tips – improving your sales funnel

There is a wide range of channels that can be used in order to attract traffic, gain leads and conversions and – eventually – grow. They vary, however, from a traditional, well-known marketing tools. Here is a short overview of …

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5 SEO Leaders Reveal Their Most Significant SEO Wins

SEO (Search Engine Optimisation) is becoming crucial to ensure that your website is easily found, so today we’ve provided our Top SEO Wins to help you get the best search results for your website. Rand Fishkin, CEO, SEOmoz I think our biggest …

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How to use Google+ for search traffic generation

Google+ focuses on sharing within subsets with your groups – called Circles. Circles are groups of people – family, friends, co-workers etc. You can also view, manage and edit multimedia in special section – the photo tab. Variable …

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Facebook SEO tips – improving your brand visibility

The SEM world is changing. When people search for your brand on Google, the first results likely include your website, Google+, and YouTube pages. But if you’re practicing good SEO, you might have noticed that more Facebook Pages …

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Great book to read: Optimize

Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative …

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