Category: growth hacking


E-commerce conversion optimization using psychology

E-commerce conversion optimization is the process of acquiring new customers for business or converting existing prospects into new customers. The importance of customer acquisition varies according to the specific business situation of an organisation. The process is specifically …

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Growth Hacking Tips – improving your sales funnel

There is a wide range of channels that can be used in order to attract traffic, gain leads and conversions and – eventually – grow. They vary, however, from a traditional, well-known marketing tools. Here is a short overview of …

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High-converting landing pages, an ultimate guide to by Oli Gardner

Do you know that persuasive design and psychological triggers are devices to increase conversions? Conversion Centered Design (CCD) is a discipline targeted specifically at designing experiences that achieve a single business goal. It seeks to guide the visitor towards completing that …

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Social Media engagement process basics

Social Media Examiner’s recent study revealed that 83% of marketers claim that social media is important for their business, but they still continue to have a difficult time measuring and attaining the ROI they’d like to be seeing …

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Customer Segmentation tools and live examples

Only a percentage of the general population will buy your products or use your services, so the more accurately you can focus on them, the less your efforts will be wasted. It is a good idea not to …

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Futureproof Online Marketing Agencies – how to stay competitive

Over the last couple of years we have been witnessing some significant changes in decision-making process among both consumers and customers. Both revolution in terms of technology and evolution in terms of consumer behaviour have pushed marketers towards online …

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Blog Inbound Marketing – your best sales asset

It’s not new that a company blog is a useful inbound marketing tool that improves sales. But does it work? What can you do to make a blog add actual value to your business? Here are six simple guidelines for …

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Proven Customer Acquisition Strategy on Social Media

There is a proven Customer Acquisition Strategy with Discussion Injection on Social Media Do you want more exposure for your content? Content Marketers need to rapidly boost content exposure to target audience if they are going to be successful. At …

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E-commerce marketing strategies worth considering

E-commerce is a fast-growing industry, and it will expand even more. In 2012, 78 percent of US adults with annual household incomes of $75,000 or more shopped at Amazon.com. And the market is constantly growing – statistically based …

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Customer Acquisition strategy for Startups and early stage companies

Customer Acquisition strategy – The Personas, Extravertics, Selling on Social Media and Networking. Nobody said Customer Acquisition strategy is to be easy. You’ve taken the leap and set up social business accounts, maybe even on Reddit, HackerNews, Inbound.org, GrowthHackers.com and other …

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How to start content marketing – checklist

Are you thinking about how to start content marketing? You should! Take a look below for more insight into how to start. How to start content marketing 1. Be clear about why you want to write a blog …

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B2B Marketing – some facts and numbers

First of all look at some statistics generated from Mind-Blowing Statistics Every Marketer Should Know at HubSpot: 78% of Internet users conduct to do online product research Email usage (web based) has dropped 59% among 12-17 year olds in the …

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How to get started with Inbound Marketing in 2015

Growth hacking and Inbound marketing derive from the same basic idea: the successful launch of a new product through innovative pull-marketing techniques. Both concepts use several tools and methods to achieve this, from SEO to Social Media and …

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10 SEO Industry Trends. See What’s Ahead

Now that most of us have our footing back after Penguin 2.0, what’s ahead for SEO and social media marketing in the year to come? It’s clear that Google’s focus is on eliminating spam and enhancing the user …

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How to grow your business with Twitter

Dell recently announced it’s made $7 million in sales through Twitter, by hanging out and tweeting with “no strategy” in particular. Many small business owners don’t see how Twitter can help them with their business. But there is …

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How to use Google+ for search traffic generation

Google+ focuses on sharing within subsets with your groups – called Circles. Circles are groups of people – family, friends, co-workers etc. You can also view, manage and edit multimedia in special section – the photo tab. Variable …

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