Category: growth hacking


B2B Marketing – some facts and numbers

First of all look at some statistics generated from Mind-Blowing Statistics Every Marketer Should Know at HubSpot: 78% of Internet users conduct to do online product research Email usage (web based) has dropped 59% among 12-17 year olds in the …

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Growth Hackers Conference on Slides

Cro preso for growth hackers conf nov 2013 ellis updated from Sean Ellis This presentation (by Sean Ellis) is on the power and importance of conversion rate optimization to building an effective growth engine.

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How Inbound Marketing aligns with the new purchase loop

In 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO’s approach to marketing: …

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3 Keyword research tools from Google

Nowadays all the online businesses compete to reach top positions in search engines and top positions are usually equal to the huge number of visitors. A main part of these visitors could be converted into customers, hence generate …

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Decrease Bounce Rate to increase your revenue

The bounce rate represents the percentage of your visitors who enter the site and left the site rather than continue viewing other pages within the same site. Essentially, people are finding your website,but they only bounce right back …

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Is Pinterest useful for your business?

Pinterest is a social bookmarking site where users collect and share photos of their favorite events, interests and hobbies. It’s a perfect place for many online businesses. If your brand is offering visually stimulating products, you are already …

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Modern Press Release – How and why to write them?

Probably you have heard already terms and phrases like “back to the basics”, “old school”, or “traditional PR” associated with a press release. That brings the question if press releases are still useful and needed. Companies are telling …

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8 easy and effective B2B Sales Tips

B2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly simple, yet very effective. Today, we highlight eight B2B sales …

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How to grow your business with Twitter

Dell recently announced it’s made $7 million in sales through Twitter, by hanging out and tweeting with “no strategy” in particular. Many small business owners don’t see how Twitter can help them with their business. But there is …

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Content marketing leads – how to get more of them

Ok, you might think right now “Oh no, another article about Inbound Marketing and Conversions”. …and you are somehow right, but Inbound Marketing is nowadays just to important not to write about it. This article is a little …

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Interview with Jon Yongfook: Not going to sugar coat this

On 11th of February, the walking encyclopedia of growth hacking tactics – Jon Yongfook, organized Ask Me Anything. We were there – check out the craziest growth hacking ideas! Jon Yongfook is an entrepreneur based in Asia, operating …

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E-commerce marketing strategies worth considering

E-commerce is a fast-growing industry, and it will expand even more. In 2012, 78 percent of US adults with annual household incomes of $75,000 or more shopped at Amazon.com. And the market is constantly growing – statistically based …

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Blog Inbound Marketing – your best sales asset

It’s not new that a company blog is a useful inbound marketing tool that improves sales. But does it work? What can you do to make a blog add actual value to your business? Here are six simple guidelines for …

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How to start content marketing – checklist

Are you thinking about how to start content marketing? You should! Take a look below for more insight into how to start. How to start content marketing 1. Be clear about why you want to write a blog …

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Content Marketing Assets Your Business really needs

Are you already developing your business with content marketing? Probably yes, but are you also creating corporate assets  with it? It requires thinking beyond a specific piece of content or sale to building owned media entities. In order words, …

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What SEO is Today

We’ve all heard “SEO is Dead” – while Search Engine Optimization may look completely different than it did even one year ago, I would rather believe that SEO is not just alive, but it is even thriving. SEO …

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