Category: growth hacking


Top 5 Videos from Matt Cutts, Google’s SEO Guru

Matt Cutts – you can call him “the leader of the SEO world” Matt wears colorful t-shirts, polos, runs ultra marathons and is a genuinely nice guy. A few times a week he posts a new YouTube video …

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Growth Hacking Tips – improving your sales funnel

There is a wide range of channels that can be used in order to attract traffic, gain leads and conversions and – eventually – grow. They vary, however, from a traditional, well-known marketing tools. Here is a short overview of …

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What SEO is Today

We’ve all heard “SEO is Dead” – while Search Engine Optimization may look completely different than it did even one year ago, I would rather believe that SEO is not just alive, but it is even thriving. SEO …

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How to get started with Inbound Marketing in 2015

Growth hacking and Inbound marketing derive from the same basic idea: the successful launch of a new product through innovative pull-marketing techniques. Both concepts use several tools and methods to achieve this, from SEO to Social Media and …

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4 of the Most Innovative Marketing Campaigns

What makes fantastic marketing? Emotional connection, relevancy, the “wow factor”. How do you take all of your marketing campaigns and make them pop? The greatest marketing campaigns are those that are memorable. They are the ones that resonate …

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Why Your CMO Doesn’t Like You

A cold shoulder in the hallway, a steely gaze in the weekly meeting: these are the signs that lead many marketers to ask, “Why doesn’t my CMO like me? Marketers might blame it on a clash of personalities …

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Hashtag meaning for your online business

Hashtag means a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic. Hashtags have a tremendous meaning for your online business. When thinking about attracting fans or followers …

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How to sell SaaS, based on our experience

2015 is definitely a year of new opportunities. It doesn’t matter if you are selling your services online, developing e-commerce, or advising. It doesn’t matter if you are freelancer, a start-up, an SAAS seller, or if you are …

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B2B Marketing – some facts and numbers

First of all look at some statistics generated from Mind-Blowing Statistics Every Marketer Should Know at HubSpot: 78% of Internet users conduct to do online product research Email usage (web based) has dropped 59% among 12-17 year olds in the …

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Relevancy of creating effective meta descriptions

It is important for the prospect visitor when looking at the search engine result page – this tag is often displayed there and helps you to distinguish your site from the others in the list. The meta description …

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How to set up goal conversion in Google Analytics

If you want to know the true results of your online marketing efforts, from social media to keyword targeting, you will want to set up goals in Google Analytics. Goals allow you to see which traffic sources and content lead to the …

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E-commerce marketing strategies worth considering

E-commerce is a fast-growing industry, and it will expand even more. In 2012, 78 percent of US adults with annual household incomes of $75,000 or more shopped at Amazon.com. And the market is constantly growing – statistically based …

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3 Keyword research tools from Google

Nowadays all the online businesses compete to reach top positions in search engines and top positions are usually equal to the huge number of visitors. A main part of these visitors could be converted into customers, hence generate …

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How to grow SaaS through Social Media

 Social Media nowadays – the big picture Social media has become a vital part of every Internet user’s life. Forbes tells us that last year 73 per cent of Fortune 500 companies were active on Twitter. But although …

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Conversion rate optimization tips

Understanding Conversion Rate Optimization (CRO) basics Conversion rate is, in general, the ratio of the number of transactions to total traffic. The most popular way to calculate it is: unique buyers/unique visitors. There are various types of conversions, …

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5 SEO Leaders Reveal Their Most Significant SEO Wins

SEO (Search Engine Optimisation) is becoming crucial to ensure that your website is easily found, so today we’ve provided our Top SEO Wins to help you get the best search results for your website. Rand Fishkin, CEO, SEOmoz I think our biggest …

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What Penguin 2.0 Means for Your Website In Practice

In February 2011, Google rolled out Panda – a new algorithm that was aimed at moving high-quality websites up in the search results.  After this update, pages with low quality not only affected their own rank but also …

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Social Strategy – what are you doing wrong?

When you think about developing a social media strategy for your business, you should have no doubt that the devil is in the details. What may seem to be small mistake can handicap the efforts that you’re making, …

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